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Click-through rate (CTR) and engagement rate

Posted: Thu Feb 20, 2025 10:48 am
by monira444
Additionally, digital marketing attribution allows businesses to identify which strategies are most effective in driving conversions.

Then your organization can use digital marketing attribution models to determine the performance of your digital assets.

Additionally, this data can be used to determine the best platform for your marketing efforts, making it easier to make adjustments to your overall marketing campaign accordingly.

CTR is the percentage of people who click on an ad. On the bangladesh mobile database other hand, engagement rate measures the level of interaction of the target audience with the promotional material.

Today the market consensus involves analyzing likes, shares and comments to determine the engagement rate.

Read also – Vanity metrics and their importance in your business
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