Warming up your domain and cold email inbox
Posted: Thu Feb 20, 2025 9:56 am
It's like preheating the oven before cooking, it just works better!
What does the email warm-up process do?
If you plan to engage in any level of physical activity, you should warm up your muscles first to reduce the risk of injury.
It's the same for warming up a cold email domain. By doing some regular email activities, you build your Sender Reputation, which in turn will determine whether you're worthy of having your cold email sent to the inbox instead of the spam folder.
The worst thing you can do is buy a new domain for cold emailing and blacklist it as soon as you start your cold email marketing. Or ruin the reputation of your existing domain by doing some unsafe activities. It happens.
Ok, but why is this necessary? How does it work? Should I bahrain mobile database continue doing this if I already have a domain?
I would recommend that you try the tools mentioned at the end of this section first, rather than rushing in with the assumption that all of this is fine.
The Reason You Need to Warm Up Your Email
Originally, only IP warming was necessary. That means that when a new, unknown IP contacts a mail server to deliver emails, the new IP is treated with suspicion, more prone to scrutiny. Trust must be earned in the realm of email servers.
Over time, trust is gained and the IP is considered warm. We use the term Sender Reputation to simply indicate how trustworthy the IP is. The higher the Sender Reputation, the higher the chances of getting messages into the inbox (ending up in the inbox instead of in spam).
An excellent sender reputation will help you get messages into your inbox without much effort.
What does the email warm-up process do?
If you plan to engage in any level of physical activity, you should warm up your muscles first to reduce the risk of injury.
It's the same for warming up a cold email domain. By doing some regular email activities, you build your Sender Reputation, which in turn will determine whether you're worthy of having your cold email sent to the inbox instead of the spam folder.
The worst thing you can do is buy a new domain for cold emailing and blacklist it as soon as you start your cold email marketing. Or ruin the reputation of your existing domain by doing some unsafe activities. It happens.
Ok, but why is this necessary? How does it work? Should I bahrain mobile database continue doing this if I already have a domain?
I would recommend that you try the tools mentioned at the end of this section first, rather than rushing in with the assumption that all of this is fine.
The Reason You Need to Warm Up Your Email
Originally, only IP warming was necessary. That means that when a new, unknown IP contacts a mail server to deliver emails, the new IP is treated with suspicion, more prone to scrutiny. Trust must be earned in the realm of email servers.
Over time, trust is gained and the IP is considered warm. We use the term Sender Reputation to simply indicate how trustworthy the IP is. The higher the Sender Reputation, the higher the chances of getting messages into the inbox (ending up in the inbox instead of in spam).
An excellent sender reputation will help you get messages into your inbox without much effort.