How two types of pitch narrative
Posted: Thu Feb 20, 2025 6:49 am
And because humans are biologically programmed to elevate the importance of threats in our environment, feelings of pain and loss catalyzed by problems not only represent a powerful message delivery mechanism but can elevate the sense of urgency to act on those feelings. Feelings also operate on a faster neural pathway than thoughts, bypassing the more extensive cognitive processing that solution and benefit-related messages go through. To experience how solution/benefit and problem-related pitches differ, considers for a similar product would sound: Solution/benefit: We’re an AI-driven personal shopping platform for men.
Problem: We help men who love to dress well but hate to shop. Solution/benefit: I help busy latvia cell phone number list executives get in the best shape of their lives. Problem: I help busy executives lose 10 pounds in 60 days after everything they’ve tried has failed. Solution/benefit: Earn 6-figures, working 10 hours a week, from anywhere in the world. Problem: If you’re struggling to create the business of your dreams because you’re afraid of leaving your corporate job and don’t know how to find your first 10 clients I can help.
Problem: We help men who love to dress well but hate to shop. Solution/benefit: I help busy latvia cell phone number list executives get in the best shape of their lives. Problem: I help busy executives lose 10 pounds in 60 days after everything they’ve tried has failed. Solution/benefit: Earn 6-figures, working 10 hours a week, from anywhere in the world. Problem: If you’re struggling to create the business of your dreams because you’re afraid of leaving your corporate job and don’t know how to find your first 10 clients I can help.