4. Integrate social media tools with the rest of your tech stack
Posted: Thu Feb 20, 2025 5:12 am
A screenshot of social data from Sprout integrated in the Salesforce platform, which demonstrates how incoming social messages can be linked to existing contacts and cases.
To see it in action: When Casey’s switched from Social Studio to Sprout Social, they optimized their use of the Salesforce integration. The convenience store chain increased their response time by 90%, improved communication between their guest relations and social teams by tenfold, and improved their overall guest satisfaction scores by 3%.
“The integration has been a game-changer. It’s opened a floodgate of communication right within the tool between our social and Guest Relations Teams.” – Jasmine Riedemann, Casey’s, Social Media Manager
A streamlined tech stack also enables stronger reporting, making it algeria phone number data possible to combine social data with other data sources and communicate in one centralized place. Using a social media management platform that is equipped with business intelligence (BI) and workflow management tool integrations helps break down silos. Sprout’s integrations with Tableau and Slack are two examples of essential tools that scale insights across teams and consolidate communication.
A screenshot of a Tableau dashboard populated with Sprout Social data and other marketing data.
Refining your process internally is just the beginning. For next-level social media efficiency, you should also optimize how your team interacts with external partners like influencers. According to a Q3 2023 Sprout pulse survey, 64% of social marketers work directly with an influencer’s agent or representative when managing influencer marketing campaigns—which can result in thousands of one-off email threads and chaotic workflows.
To see it in action: When Casey’s switched from Social Studio to Sprout Social, they optimized their use of the Salesforce integration. The convenience store chain increased their response time by 90%, improved communication between their guest relations and social teams by tenfold, and improved their overall guest satisfaction scores by 3%.
“The integration has been a game-changer. It’s opened a floodgate of communication right within the tool between our social and Guest Relations Teams.” – Jasmine Riedemann, Casey’s, Social Media Manager
A streamlined tech stack also enables stronger reporting, making it algeria phone number data possible to combine social data with other data sources and communicate in one centralized place. Using a social media management platform that is equipped with business intelligence (BI) and workflow management tool integrations helps break down silos. Sprout’s integrations with Tableau and Slack are two examples of essential tools that scale insights across teams and consolidate communication.
A screenshot of a Tableau dashboard populated with Sprout Social data and other marketing data.
Refining your process internally is just the beginning. For next-level social media efficiency, you should also optimize how your team interacts with external partners like influencers. According to a Q3 2023 Sprout pulse survey, 64% of social marketers work directly with an influencer’s agent or representative when managing influencer marketing campaigns—which can result in thousands of one-off email threads and chaotic workflows.