SEO and SEM campaign for Minimax
Posted: Wed Feb 19, 2025 10:25 am
We started the year with different and ambitious projects, and this one we are going to talk about is one of them. It is Minimax, a website of SCM Group Spain, a leading company in the woodworking machinery sector . This company, consolidated in the market for decades and with accumulated prestige, has recently renewed its online presence with the website minimaxsolutions.es. Once this website was published, they turned to La Teva Web to obtain quality traffic, which we have proposed to capture through organic positioning in search engines (SEO) , and positioning in search engines through paid ads ( SEM with Google Adwords). With these two strategies, sometimes rivals and sometimes complementary in the field of online marketing, but which we intend to harmonize, we seek to improve the visibility of Minimax on the Internet for the woodworking machinery sector .
The differential element of this SEO campaign with respect to others that we develop, is that in this case the website is not made by us. And this is a great difficulty that we have encountered. The websites we develop are designed, developed, analysed and optimised for web positioning, which is not usually the case when the web project is given to us. That is why we have had to do an intense work in this area: we have retouched the code for SEO, added tags such as h1s, links, anchor texts, we have retouched all the texts on the oman telegram data website, the constants, etc. And we have filled these technical elements with the keywords we have obtained from a previous keyword study . A study of the keywords that interest us the most is an essential exercise before launching any SEO campaign. Also, keep in mind that all the SEO work we do is irreversible! In the case of Minimax, the result of the study was our recommendation to work on the positioning of 5 keywords, of high quality and optimal traffic volumes and competition, such as squaring saws or wood combines .
And from this SEO strategy we have built, in agreement with the client, the SEM strategy. We have taken the SEO keywords and used them as a basis for the Google Adwords ads, from which we have written several models that increase the quality of the words. Keep in mind that a large number of keywords with a small number of ads = low quality keywords = low CTR = expensive clicks. To optimize every cent (the allocated budget is small), it is important to configure the campaign well to get the clicks you want, and above all to avoid those clicks you don't want. To try to achieve this, at first we worked with broad match keywords, and on the other hand we played with the incorporation of negative keywords.
But this strategy was overtaken by events, since we could not avoid getting clicks for concepts that did not interest us, with words like occasion, offer, second hand and stock. Faced with the unmanageable avalanche of negative keywords, we have opted for a more conservative strategy: only exact match keywords, meaning that only those people who search for exactly the words we have told them will find us. This means reducing clicks, no doubt, and probably the client's spending and consequently our income, but it is the best option and is more than compensated by the increase in the quality of the clicks, with a CTR above 10%, an average ad positioning of 1.1 and a cost per click half the industry average.
These are the axes of work that we are following, as you can see it is important in each case of online marketing to very well customize the chosen tools and their configurations to optimize the results. We continue!
The differential element of this SEO campaign with respect to others that we develop, is that in this case the website is not made by us. And this is a great difficulty that we have encountered. The websites we develop are designed, developed, analysed and optimised for web positioning, which is not usually the case when the web project is given to us. That is why we have had to do an intense work in this area: we have retouched the code for SEO, added tags such as h1s, links, anchor texts, we have retouched all the texts on the oman telegram data website, the constants, etc. And we have filled these technical elements with the keywords we have obtained from a previous keyword study . A study of the keywords that interest us the most is an essential exercise before launching any SEO campaign. Also, keep in mind that all the SEO work we do is irreversible! In the case of Minimax, the result of the study was our recommendation to work on the positioning of 5 keywords, of high quality and optimal traffic volumes and competition, such as squaring saws or wood combines .
And from this SEO strategy we have built, in agreement with the client, the SEM strategy. We have taken the SEO keywords and used them as a basis for the Google Adwords ads, from which we have written several models that increase the quality of the words. Keep in mind that a large number of keywords with a small number of ads = low quality keywords = low CTR = expensive clicks. To optimize every cent (the allocated budget is small), it is important to configure the campaign well to get the clicks you want, and above all to avoid those clicks you don't want. To try to achieve this, at first we worked with broad match keywords, and on the other hand we played with the incorporation of negative keywords.
But this strategy was overtaken by events, since we could not avoid getting clicks for concepts that did not interest us, with words like occasion, offer, second hand and stock. Faced with the unmanageable avalanche of negative keywords, we have opted for a more conservative strategy: only exact match keywords, meaning that only those people who search for exactly the words we have told them will find us. This means reducing clicks, no doubt, and probably the client's spending and consequently our income, but it is the best option and is more than compensated by the increase in the quality of the clicks, with a CTR above 10%, an average ad positioning of 1.1 and a cost per click half the industry average.
These are the axes of work that we are following, as you can see it is important in each case of online marketing to very well customize the chosen tools and their configurations to optimize the results. We continue!