Web design and SEO for a beauty clinic in Barcelona
Posted: Wed Feb 19, 2025 9:51 am
Medicina Estética Lago is an aesthetic clinic with more than 30 years of experience offering the best aesthetic services and treatments for its patients. It currently has 5 aesthetic centers in Barcelona.
They have been working on organic positioning for several years but did not follow a good online marketing strategy and, for this, they have contacted LA TEVA WEB to improve the design of the website and establish a good SEO strategy in Barcelona.
For the new web design, we wanted to move away from the typical promotional aesthetic website france telegram data and present a very clean website and incorporate very subtle CTAs (calls to action). As it is a medical website, the colours have to be associated with health, so the colours chosen were white and shades of green (the company's corporate colour).
As for the navigation of the website, it is structured in 6 categories: who we are, aesthetic clinics, treatments, news and blog. The important part of the website is found in the treatments, where 6 main sub-categories have been created: cosmetic surgery, laser hair removal , anti-aging facial aesthetics, body remodeling, varicose veins and aesthetic treatments.
To improve the user experience, two telephone numbers and a “request your visit” button have been added. The latter takes you to the contact page with a form requesting a visit to one of the 5 centers for a treatment that the user specifies. On the other hand, if the user is looking for a treatment and wants to request a visit, we have added a form at the end of the treatment page, in this way, we achieve a conversion and avoid page abandonment.
They have been working on organic positioning for several years but did not follow a good online marketing strategy and, for this, they have contacted LA TEVA WEB to improve the design of the website and establish a good SEO strategy in Barcelona.
For the new web design, we wanted to move away from the typical promotional aesthetic website france telegram data and present a very clean website and incorporate very subtle CTAs (calls to action). As it is a medical website, the colours have to be associated with health, so the colours chosen were white and shades of green (the company's corporate colour).
As for the navigation of the website, it is structured in 6 categories: who we are, aesthetic clinics, treatments, news and blog. The important part of the website is found in the treatments, where 6 main sub-categories have been created: cosmetic surgery, laser hair removal , anti-aging facial aesthetics, body remodeling, varicose veins and aesthetic treatments.
To improve the user experience, two telephone numbers and a “request your visit” button have been added. The latter takes you to the contact page with a form requesting a visit to one of the 5 centers for a treatment that the user specifies. On the other hand, if the user is looking for a treatment and wants to request a visit, we have added a form at the end of the treatment page, in this way, we achieve a conversion and avoid page abandonment.