Blackpills has managed

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"The mobile side is still there first, but we realize that, in terms of usage, we want to consume content in different ways throughout the day . There is content that I consume on mobile when I am at work, others that I will watch on my computer when I am at home and so on. It depends on the time when we can consume and the medium that is accessible."

Having convinced a sufficient number of mobile kuwait cell phone number list users , to attract advertisers and now offers a freemium model with ads . The group's recent announcements reveal its desire to offer a low-cost subscription model for loyal users who would like to benefit from the comfort of premium viewing without advertising . In this respect, Daniel Marhely , co-founder of Blackpills, estimates that between 5% and 10% of the audience would have to pay to access the content of the SVOD platform . Initially designed as a FVOD ( free video on demand ) service, this player is moving towards a strategy that is both VSDA ( subscription video on demand ) and AVOD ( advertising video on demand ).

The triumph of free and the importance of omnichannel presence?
Thus, we will note that the Studio+ subscription model has not been able to convince users . Blackpills is the player that has set up a business model that, to date, seems more viable and better adapted to the market , in light of the low level of willingness to pay for content that can be explained by the fact that most television channels and platforms such as YouTube are free and, more broadly, by the fact that most content viewed on mobile comes from social networks . Add to this the fact that Blackpills has recomposed its editorial offer by integrating flow programs to create new, less expensive content . For example, the Régis C'est Chic show launched in April 2018 talks about fashion with humor by simply filming a presenter on a green screen with two smartphones.