Web design and SEO for Embotits JP

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Embotits JP is a company specialising in the cutting of pork for maquila. For them we have designed a corporate website and established an online marketing strategy for web positioning.

For the design of the website we have opted for a serious and professional corporate web design , where the main focus is on product images, since the target audience is not the end customer but is focused on professionals.

Much of the content aims to promote the highest quality of the product as well as the production process, a very exhaustive process that is followed to guarantee a top quality sausage. The entire pork butchering process and the transport service kuwait telegram data that is provided to companies, especially exporting companies, are also discussed.

At the web programming level, it should be noted that the website is programmed in 4 languages: Spanish, Catalan, English and French, with Spanish being the main language, since the target audience is in Spain. In addition, the website is responsive, meaning it adapts to all devices: tablet, desktop and mobile.

Once the website design is finished and the page is published, the next step is to establish a strategy for web positioning on Google. To do this, a market study has been carried out, both nationally and internationally, so the concepts to be worked on will be: pork cuts, pork cuts , lean pork….

It is noticeable that 91% of searches are from national clients compared to 9% from foreigners . Specifically: 82% from Catalonia, 9% from Spain, 8% from Europe and 1% from the rest of the world. The national market has increased by more than 75% compared to last year, while the international market shows great apathy, with searches falling between 25 and 50%.