For 2018, digital advertising will reach around €2,071 million

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The company Telecoming has carried out a study on investment in digital advertising in Spain over the last few years.

The forecast for this year is that digital advertising will reach around €2,071 million, 15% more than in 2017. If we look at the last 4 years, investment has doubled, going from €1,065 million in 2012 to €2,071 million in 2018.

The destination of this investment is expected to be around €936 million for search engine advertising (corresponding to 45% of the total), €766 million for display advertising (37%), video €257 million (12%) and the rest in other formats such as connected TV, digital signage, online audio or digital signage.

According to Telecoming, this format is the one that is growing the most at an impressive vietnam telegram data rate. This is due to the great inclusion that mobile phones have had in our lives. Therefore, it is not surprising that the investment in this type of format is 257 million euros.

Carlos Buil, Chief Marketing Officer at Telecoming, comments that “digital advertising is going through a good period and will only improve in the coming years. Spain has a lot of digital talent that, together with technology, is driving a key market for the European economy.”

We will see if the forecast is correct or if it even increases in the coming months. We will keep you informed.

EIBarcelona is a company specialized in private tours in Barcelona and Catalonia, where it has positioned itself as the official Barcelona guide authorized by the Generalitat de Catalunya.

For this project we have restyled or redesigned the website because the old website had a rather outdated design and was neither programmed nor laid out to adapt to all devices, in other words, it was not responsive.

In the new design of the EIBarcelona website we have captured the air of Barcelona and Catalonia through colour and photographs. The dominant colours of the website are black, yellow and white against a soft orange and green to give a touch of softness to the website. As for the web architecture, we have divided it as follows: company, private tours, services, news and the contact page.