What the perfect contact page on a website should look like

[mostakimvip06]

The contact page is a fundamental element of any website. But there is a type of website where we live off of generating leads, and in that case it becomes a fundamental element.

Below, we review the main characteristics that this page should have, as well as its integration into the entire website and our digital marketing strategy.

1. Your website must have a contact page
Unless one of the client's requirements is explicitly that they do not want to receive user interactions (which is very rare), every website should have a contact page . Although contact forms can be included in the menu, header or footer, among others, we always recommend having a specific page where all contact methods are concentrated.

2. The contact page must be very accessible
Let's make it easy for users to access our contact forms. We recommend adding a direct link from the header of the website, and if possible in a prominent way: with a different colour, in the form of a button, etc. Also, keep in mind that this accessibility must be present at all times and not just when I access the page. Let's imagine that I have read some informative content india telegram data on a website and I might be interested in contacting them. It is useful to put, for example, banners or sticky elements that allow me to contact the company from anywhere on the website, or CTAs on service pages that suggest contact when they are interested. In the case of having a catalogue website, with a product but without e-commerce enabled, the contact button on the product sheet will be a central and priority element.

3. The contact page must be very recognizable
Sometimes, for creative reasons, we give code names to the contact section, making it difficult to quickly identify it. Creativity is very important, but it can be applied to thousands of aspects of a website, but we advise you to be very uncreative in this regard . Try calling your contact page “Contact”.

4. Provide all necessary information and keep it updated
This may seem obvious, but users will appreciate up-to-date information , and it will be very useful to offer not only contact methods, but also complementary ones such as customer service hours, company holidays, etc.

More info
5. Offer multiple ways to contact us
Unless it is logistically impossible, we recommend that the contact page not be a bare contact form . It is advisable to provide as many contact methods as possible, and it is crucial that there is one for immediate attention (chat, phone or WhatsApp, among others). If we do not offer an immediate attention channel, we run the risk of losing a good potential client.

6. Track your potential clients well
It is very important to monitor user behavior on our website regarding the proposed contact methods. We suggest measuring everything possible in this section: visits to the contact page, clicks to send an email (mailto), tracking of sent forms (if possible, knowing the last page read and the input channel), or clicks on telephones and chat or WhatsApp buttons, among others. This monitoring will allow us to know to what extent our services are interesting for our website visitor, our lead conversion rate, as well as the contact channels preferred by these visitors. The more information we obtain, the better prepared we will be to make future decisions.

7. Apply security solutions to your forms
To avoid spammers sending mass forms , it is advisable to put some kind of filter in place to reduce this phenomenon, although it will never be completely reduced. These mass mailings can take down our website, infect websites or computers, or simply make it difficult for us to manage leads and alter statistics. There are several technological solutions, although the best known is Google's recaptcha . Even so, you must ensure that it does not excessively hinder the contact process, that the sending continues to be carried out correctly, and its impact on the website's loading speed, and its impact on Core Web Vitals and SEO.

8. Inform users of their progress
In a form submission process, it is essential to consider the different scenarios and to keep the user informed at all times about how the form is progressing. We must have ways to clearly inform the user when the form has been submitted (a thank you page?), but also to ensure that the user is patient while it is being processed (an evolution with a percentage or a simple entertainment), and also in the event that there has been a problem, to indicate what it was so that it can be fixed (normally it will be due to an incorrectly filled out or empty field). Likewise, once the form has been processed, we recommend configuring the sending of an email to the user confirming receipt, and advising them on the deadlines to follow.