How to grow in PPC, and why contextual advertising is a sport
Posted: Wed Feb 19, 2025 5:12 am
During the course, I felt even more that there is a different approach and a completely different scale. For example, when a company like McDonald's comes to you and asks you to do a media flight to reach a specific target audience. I studied such cases at KAM, we had a part of practical tasks where we did something for Pepsi, MEGOGO, McDonald's, the Sofia Hotel. This practice on the strategy "for the big ones" made me look at marketing and advertising from a completely different perspective. Such experience is very important and helped me strengthen the program of my course.
How not to become a person who goes in circles in the croatia telegram data profession and does not develop? Surely someone can be oppressed by routine, a lot of spreadsheets, manual labor, when you can't see the forest for the trees. Although, as my colleague in the market said, if it stresses you out, go do something else, in PPC there is no way without it. I agree with that.
However, considering that, for example, monotonous activities still depress me, new projects, in which you can see other opportunities and come up with different strategies, help me not to burn out.
What distinguishes a good specialist from an average one is their focus on results.
You always need to remember why you are doing this or that action, for what purposes. If you don't remember the result, then you lose concentration, the focus of attention shifts to the process. And you lose contact with the client, because he only needs the result. And you sit and tell him how you work on the account for three hours a day.
How not to become a person who goes in circles in the croatia telegram data profession and does not develop? Surely someone can be oppressed by routine, a lot of spreadsheets, manual labor, when you can't see the forest for the trees. Although, as my colleague in the market said, if it stresses you out, go do something else, in PPC there is no way without it. I agree with that.
However, considering that, for example, monotonous activities still depress me, new projects, in which you can see other opportunities and come up with different strategies, help me not to burn out.
What distinguishes a good specialist from an average one is their focus on results.
You always need to remember why you are doing this or that action, for what purposes. If you don't remember the result, then you lose concentration, the focus of attention shifts to the process. And you lose contact with the client, because he only needs the result. And you sit and tell him how you work on the account for three hours a day.