Promoting "work satisfaction" through social contribution activities
Posted: Wed Feb 19, 2025 4:32 am
Japan Airlines Co., Ltd. (JAL) is a successful example of promoting "work satisfaction" through social contribution activities. JAL is actively participating in anti-human trafficking measures using aircraft and promoting thorough border control. In addition, JAL is carrying out a wide range of activities aimed at solving social issues, such as achieving gender equality through the JAL D&I Lab and breast cancer campaigns. Through these efforts, they are raising employees' awareness of social contribution and fostering pride in their work and "work satisfaction." Even in new graduate recruitment, they are actively promoting opportunities to participate in such social contribution activities, which has garnered support from students looking for socially meaningful work. By clearly showing that they can contribute to society through their business and emphasizing that each employee is involved in solving social issues, they have succeeded in recruiting branding that emphasizes "work satisfaction."
3-4. Case 4: Creating job satisfaction through a comprehensive training system
A successful example of recruitment branding that appeals to "job satisfaction" is the "All Japan Hospital Association General Practitioner Training Program." This program consists of three courses: clinical practice, non-technical skills, and medical management. In particular, the medical management course aims to acquire the ability to overlook the entire russia whatsapp number data medical system, which is necessary for general practitioners who support regional medical care. This comprehensive training system allows doctors to clearly see their own career path and increase their motivation to contribute to regional medical care. As a result, it leads to the creation of job satisfaction and "job satisfaction" as a doctor. In this way, by achieving both expertise and social contribution through a systematic training program and actively promoting this in recruitment activities, it has become a powerful branding strategy for new graduate recruitment.
3-4. Case 4: Creating job satisfaction through a comprehensive training system
A successful example of recruitment branding that appeals to "job satisfaction" is the "All Japan Hospital Association General Practitioner Training Program." This program consists of three courses: clinical practice, non-technical skills, and medical management. In particular, the medical management course aims to acquire the ability to overlook the entire russia whatsapp number data medical system, which is necessary for general practitioners who support regional medical care. This comprehensive training system allows doctors to clearly see their own career path and increase their motivation to contribute to regional medical care. As a result, it leads to the creation of job satisfaction and "job satisfaction" as a doctor. In this way, by achieving both expertise and social contribution through a systematic training program and actively promoting this in recruitment activities, it has become a powerful branding strategy for new graduate recruitment.