Separate campaign in Google Performance Max
Posted: Tue Feb 18, 2025 9:25 am
Facebook Ads
At the same time, we launched banner ads and videos on Facebook with the same content. In addition, there were posts on Facebook and Instagram feeds. The campaigns are designed for broad reach.
With the Performance Max format, promotion is a little brazil telegram data more interesting. We launched a standard campaign. At the same time, we allocated the “Best” products to a separate campaign. Given that this is a large store, the availability changes very quickly, we finalized the feed, added a custom label with the “Best” mark there. And in a separate campaign, we already tagged the products that had this attribute. Thus, all the products were relevant, which we now use in this campaign.
Separate campaign in Google Performance Max
Separate search campaign for "Best" queries
At the same time, we launched a separate search campaign with a separate subgroup in the query with "Best". We used the queries: "Best", "Best products" and with product queries. Under product queries, we used a separate product feed, which is similar to the Performance Max company.
We also used a softened target ROAS. And thanks to the special G-MOS tool from the Promodo agency, we adjust the current price in the ad. This also adds efficiency to the campaign.
At the same time, we launched banner ads and videos on Facebook with the same content. In addition, there were posts on Facebook and Instagram feeds. The campaigns are designed for broad reach.
With the Performance Max format, promotion is a little brazil telegram data more interesting. We launched a standard campaign. At the same time, we allocated the “Best” products to a separate campaign. Given that this is a large store, the availability changes very quickly, we finalized the feed, added a custom label with the “Best” mark there. And in a separate campaign, we already tagged the products that had this attribute. Thus, all the products were relevant, which we now use in this campaign.
Separate campaign in Google Performance Max
Separate search campaign for "Best" queries
At the same time, we launched a separate search campaign with a separate subgroup in the query with "Best". We used the queries: "Best", "Best products" and with product queries. Under product queries, we used a separate product feed, which is similar to the Performance Max company.
We also used a softened target ROAS. And thanks to the special G-MOS tool from the Promodo agency, we adjust the current price in the ad. This also adds efficiency to the campaign.