Improve cost-effectiveness by implementing the PDCA cycle
Posted: Tue Feb 18, 2025 8:54 am
It is important to be aware of the PDCA cycle in sales promotion activities. The standard approach is to implement a certain measure, verify its effectiveness, and then reflect it in the next strategy to improve accuracy. Since it is easy to quantify click-through rates and conversion rates in web advertising, you can run the PDCA cycle after thoroughly analyzing the numbers even for rival marketing that is deployed on the web.
This will improve the accuracy of your strategy and increase the cost-effectiveness iraq whatsapp number data of your promotional activities overall.
Disadvantages of Rival Marketing Advertising
While there are benefits, what are the disadvantages of rival marketing? There are two main disadvantages that you should keep in mind.
① The effects vary considerably depending on the industry.
This is true for all web advertising, but the cost-effectiveness of click-through rates, conversion rates, etc. varies greatly depending on the industry. The same is true for rival marketing, and depending on the industry, there is a possibility that rival marketing will not be cost-effective.
When considering rival marketing, it is important to carefully determine whether it is an industry in which you can truly expect results.
② Negative image due to not being a straightforward approach
As mentioned above, rival marketing can lead to situations where you are stealing customers from rival companies, which may not leave a good impression on users or on-site staff. If you get too involved, it can affect your company's image, so you need to be careful.
This will improve the accuracy of your strategy and increase the cost-effectiveness iraq whatsapp number data of your promotional activities overall.
Disadvantages of Rival Marketing Advertising
While there are benefits, what are the disadvantages of rival marketing? There are two main disadvantages that you should keep in mind.
① The effects vary considerably depending on the industry.
This is true for all web advertising, but the cost-effectiveness of click-through rates, conversion rates, etc. varies greatly depending on the industry. The same is true for rival marketing, and depending on the industry, there is a possibility that rival marketing will not be cost-effective.
When considering rival marketing, it is important to carefully determine whether it is an industry in which you can truly expect results.
② Negative image due to not being a straightforward approach
As mentioned above, rival marketing can lead to situations where you are stealing customers from rival companies, which may not leave a good impression on users or on-site staff. If you get too involved, it can affect your company's image, so you need to be careful.