We all like to talk about our own successes and what we have achieved. However, Carnegie states that you should express sincere appreciation for what someone else has achieved. In this way, you will achieve more with that person than if you criticize or talk about yourself as in how good you are.
Talking about how good organizations are is something they love to do. Organizations talk about how successful they are, what fantastic turnover figures they have achieved, how sustainable they are and how good their products and services are. In Carnegie’s mind, this has a counterproductive effect. Putting the right balance between what your community does for you and means to you will have a positive effect on you as an organization.
In this respect, KLM is the textbook example of a company that luxembourg phone number list uses its social media channels to express its appreciation for its community in addition to its own organization. Through low-threshold actions and simple activations, it regularly knows how to put the community in the spotlight. If not with a KLM Surprise action, then with a tile on an airplane. That this is not without benefits for KLM is evident from the growth it achieves in its communities and the attention and appreciation it manages to get for its initiatives.