Make your website personalized and dynamic to increase your conversions
Posted: Tue Feb 18, 2025 4:08 am
Digital strategies
Imagine you visit a website and see products, content and messages that exactly meet your needs and interests. While browsing, the content offered to you helps you choose the product that suits you, saving you time and energy; The discount they offer you for subscribing to the newsletter is also dedicated exclusively to the category that interests you…. How to resist??? Since it is not an impulse purchase, this first visit will be followed by subsequent visits and the more you visit the site, the more it seems to know you. In fact, it does not only suggest the product you were looking at the previous time, but also related products that are actually interesting. You find your cell phone number are also happy to see that the emails you receive are actually all relevant and focused on the product you are interested in, a real help to guide you in choosing the best product; Finally not the usual generic newsletters! Now I have a few (rhetorical) questions for you about the experience I just described:
Compared to the totally depersonalized experiences we have every day, wouldn't this be a better experience?
Having had such an experience, would you still visit other sites with a generalist approach that deal with the same products?
This site, even without having communicated directly and in person with you, has managed to establish a relevant relationship and has therefore considerably increased the chances that you, after having bought the first time, will continue to visit it. All this is in fact very similar to what happens to us with our favorite physical stores, those where we like to return to browse with the advice of an expert salesperson. If you are skeptical and want to discover how marketing personalization positively affects conversion rates and customer lifetime value, we recommend reading this article: Marketing Personalization, an essential element of your strategy .... if you are still not convinced, try to think about how giants such as Amazon or Netflix personalize the proposal for each of their individual customers.
Imagine you visit a website and see products, content and messages that exactly meet your needs and interests. While browsing, the content offered to you helps you choose the product that suits you, saving you time and energy; The discount they offer you for subscribing to the newsletter is also dedicated exclusively to the category that interests you…. How to resist??? Since it is not an impulse purchase, this first visit will be followed by subsequent visits and the more you visit the site, the more it seems to know you. In fact, it does not only suggest the product you were looking at the previous time, but also related products that are actually interesting. You find your cell phone number are also happy to see that the emails you receive are actually all relevant and focused on the product you are interested in, a real help to guide you in choosing the best product; Finally not the usual generic newsletters! Now I have a few (rhetorical) questions for you about the experience I just described:
Compared to the totally depersonalized experiences we have every day, wouldn't this be a better experience?
Having had such an experience, would you still visit other sites with a generalist approach that deal with the same products?
This site, even without having communicated directly and in person with you, has managed to establish a relevant relationship and has therefore considerably increased the chances that you, after having bought the first time, will continue to visit it. All this is in fact very similar to what happens to us with our favorite physical stores, those where we like to return to browse with the advice of an expert salesperson. If you are skeptical and want to discover how marketing personalization positively affects conversion rates and customer lifetime value, we recommend reading this article: Marketing Personalization, an essential element of your strategy .... if you are still not convinced, try to think about how giants such as Amazon or Netflix personalize the proposal for each of their individual customers.