Profile of the social media strategist
Posted: Mon Feb 17, 2025 10:11 am
Do you want to get started with social media as an expert or strategist? Then this article is especially for you. Because what is the profile of a social media expert? Which factors are important for success? And how do you determine what is meant by 'success'?
More and more companies are formulating policies regarding the use of social media. This has led to the emergence of a new professional group: social media strategists / experts / policy makers. They are concerned with the question of how and with what objectives organizations can take a place within social media. But what characterizes this professional group? What baggage do you need to be a good social or online media strategist? Below is an explanation followed by an infographic with extensive data.
The average social media strategist has over 13 years of work experience, of which czech republic phone number list surprisingly only 3 years in online marketing. The majority have a bachelor's degree. Only 1 in 5 have a master's degree. Men are in the majority. Almost 2 out of 3 social media strategists are male. A presence on Twitter is a given. Marketing and communication studies are common as preparatory education.
Success factors
Social media strategists were asked what it is that makes them successful. The top 3 answers:
More and more companies are formulating policies regarding the use of social media. This has led to the emergence of a new professional group: social media strategists / experts / policy makers. They are concerned with the question of how and with what objectives organizations can take a place within social media. But what characterizes this professional group? What baggage do you need to be a good social or online media strategist? Below is an explanation followed by an infographic with extensive data.
The average social media strategist has over 13 years of work experience, of which czech republic phone number list surprisingly only 3 years in online marketing. The majority have a bachelor's degree. Only 1 in 5 have a master's degree. Men are in the majority. Almost 2 out of 3 social media strategists are male. A presence on Twitter is a given. Marketing and communication studies are common as preparatory education.
Success factors
Social media strategists were asked what it is that makes them successful. The top 3 answers: