Conquering the Peaks: Instructions for Promoting a Website on WordPress
Posted: Mon Feb 17, 2025 9:50 am
One of the most popular CMS remains WordPress, which is also known as "WordPress" and WP. Just look at the results of the study . A huge number of sites - as many as 43% - work on this engine. Search engines are becoming stricter every year, and the struggle between web resource owners is heating up. We have already talked about how to get ahead of competitors on the way to the top of the search results . Today we will delve into the topic and understand the intricacies of promoting a site on WordPress.
What's special about WordPress
Let's say a few words about why this CMS is so popular. Let's start with the fact that the first version of the system was announced back in 2003. Over the past time, the engine has become a favorite of millions of users. And for good reason - the CMS really has many advantages:
Ease of use. The owner does not need any special skills to edit pages, upload fresh content and maintain the site's viability.
Large selection of themes. Among them, it is easy to find both very inexpensive and completely free options. If necessary, you can independently change the theme code to adapt it to the corporate style of the site.
Lots of plugins. To improve the functionality of the site, you don't need to add code: most tasks can be solved with the help of special modules, including free ones.
Wide opportunities for Internet marketing. WordPress allows you to update the content of pages as often as necessary. WP sites integrate perfectly with social networks. To please subscribers with new content, it is not necessary to log into each account: everything is downloaded automatically.
In addition, WordPress is a free engine. To launch your site, you do not need to buy a subscription. The only expenses will be for paying for the hosting provider, but it is better not to save on this.
A small remark: to create sites on WP, you can use both "pure" WordPress and constructors. The recommendations we give in this article are suitable for both options. The only caveat: when using a constructor, the site turns out to be slow, and search kazakhstan whatsapp data engines do not like this. In addition, such a resource is less resistant to hacker attacks, and its support requires more effort.
When I found out that CMS is free
*When I found out that the CMS is free
What's Happening to WP Sites Now
Same thing with other web resources: staying on top of search results has become more difficult. Search engines are constantly updating the list of requirements, and old methods stop working.
For example, SEO specialists used to be able to simply “stuff” website pages with keywords and phrases and then wait for them to hit the top. Today, such a strategy is more likely to bring the resource under filters. The need to work with keys correctly has not disappeared, but other aspects have been added to it. For example, meta tags, unique useful content, etc. are important today. New trends affect the specifics of website promotion, including those that run on WordPress.
There is a problem - there is a solution. Let's figure out how to pump up a site on WP and not get lost in the search results.
Basic settings
WordPress has an intuitive interface, thanks to which the owner or administrator of the site can quickly master the skills of working with the CMS. However, there are nuances that affect the effectiveness of SEO: the presence of duplicates, the absence of robots.txt and/or sitemap.xml files, etc. You can fix these shortcomings manually, but it is better to use plugins. Which ones exactly - we will tell you later. In the meantime, let's figure out how to set up the engine. First, you need to log in to the administrative panel and go to the control console.
Choosing an SEO-optimized template
Initially, the WordPress code is not tailored for SEO promotion: there is no automatic formation of CHPU - human-readable URLs, pages are duplicated, H1 headings are repeated... Such problems can be solved with the help of an SEO-friendly template or theme.
We recommend that you pay attention to the following template options:
fast loading;
availability of adaptive layout;
ability to edit headings H1-H6;
automatic creation of CNC;
equally correct display of the theme in all browsers.
Selecting the main version of the site
Many resources have two versions at once. Search engines perceive them as two different sites with unoriginal content, which negatively affects ranking. In addition, Yandex and Google mark sites with the HTTP protocol as unsafe, and this again does not contribute to effective promotion.
What needs to be done:
Set up a 301 redirect. Our detailed instructions will help you with this.
Buy and install a secure SSL certificate . Once installed, a green lock will appear in the address bar. This mark confirms the security of the connection, which is appreciated by both search engines and users.
Setting up the URL format
URL, or URL, is what we see in the address bar. It is not only for all pages, but also for images, videos, documents, etc. WordPress offers several URL formats at once. The main thing is that the URL is understandable. Users trust links that immediately allow you to determine the content of the page. Just compare: . The difference is obvious.
Another important point is setting up automatic URL translation from Cyrillic to Latin. By default, WP generates Russian-language links, but many site owners prefer English addresses.
What's special about WordPress
Let's say a few words about why this CMS is so popular. Let's start with the fact that the first version of the system was announced back in 2003. Over the past time, the engine has become a favorite of millions of users. And for good reason - the CMS really has many advantages:
Ease of use. The owner does not need any special skills to edit pages, upload fresh content and maintain the site's viability.
Large selection of themes. Among them, it is easy to find both very inexpensive and completely free options. If necessary, you can independently change the theme code to adapt it to the corporate style of the site.
Lots of plugins. To improve the functionality of the site, you don't need to add code: most tasks can be solved with the help of special modules, including free ones.
Wide opportunities for Internet marketing. WordPress allows you to update the content of pages as often as necessary. WP sites integrate perfectly with social networks. To please subscribers with new content, it is not necessary to log into each account: everything is downloaded automatically.
In addition, WordPress is a free engine. To launch your site, you do not need to buy a subscription. The only expenses will be for paying for the hosting provider, but it is better not to save on this.
A small remark: to create sites on WP, you can use both "pure" WordPress and constructors. The recommendations we give in this article are suitable for both options. The only caveat: when using a constructor, the site turns out to be slow, and search kazakhstan whatsapp data engines do not like this. In addition, such a resource is less resistant to hacker attacks, and its support requires more effort.
When I found out that CMS is free
*When I found out that the CMS is free
What's Happening to WP Sites Now
Same thing with other web resources: staying on top of search results has become more difficult. Search engines are constantly updating the list of requirements, and old methods stop working.
For example, SEO specialists used to be able to simply “stuff” website pages with keywords and phrases and then wait for them to hit the top. Today, such a strategy is more likely to bring the resource under filters. The need to work with keys correctly has not disappeared, but other aspects have been added to it. For example, meta tags, unique useful content, etc. are important today. New trends affect the specifics of website promotion, including those that run on WordPress.
There is a problem - there is a solution. Let's figure out how to pump up a site on WP and not get lost in the search results.
Basic settings
WordPress has an intuitive interface, thanks to which the owner or administrator of the site can quickly master the skills of working with the CMS. However, there are nuances that affect the effectiveness of SEO: the presence of duplicates, the absence of robots.txt and/or sitemap.xml files, etc. You can fix these shortcomings manually, but it is better to use plugins. Which ones exactly - we will tell you later. In the meantime, let's figure out how to set up the engine. First, you need to log in to the administrative panel and go to the control console.
Choosing an SEO-optimized template
Initially, the WordPress code is not tailored for SEO promotion: there is no automatic formation of CHPU - human-readable URLs, pages are duplicated, H1 headings are repeated... Such problems can be solved with the help of an SEO-friendly template or theme.
We recommend that you pay attention to the following template options:
fast loading;
availability of adaptive layout;
ability to edit headings H1-H6;
automatic creation of CNC;
equally correct display of the theme in all browsers.
Selecting the main version of the site
Many resources have two versions at once. Search engines perceive them as two different sites with unoriginal content, which negatively affects ranking. In addition, Yandex and Google mark sites with the HTTP protocol as unsafe, and this again does not contribute to effective promotion.
What needs to be done:
Set up a 301 redirect. Our detailed instructions will help you with this.
Buy and install a secure SSL certificate . Once installed, a green lock will appear in the address bar. This mark confirms the security of the connection, which is appreciated by both search engines and users.
Setting up the URL format
URL, or URL, is what we see in the address bar. It is not only for all pages, but also for images, videos, documents, etc. WordPress offers several URL formats at once. The main thing is that the URL is understandable. Users trust links that immediately allow you to determine the content of the page. Just compare: . The difference is obvious.
Another important point is setting up automatic URL translation from Cyrillic to Latin. By default, WP generates Russian-language links, but many site owners prefer English addresses.