Implement the strategy
Posted: Mon Feb 17, 2025 9:21 am
Furthermore, it is important in this phase to determine the stakeholder strategy: which stakeholders are the most relevant, which themes are important to them, what are their positions and what is the best strategy for communication and dialogue with these stakeholders? Of course, the connection with, for example, marketing must also be guaranteed.
If the strategy is clear, then the right mix of instruments to achieve the objectives follows. Think of stakeholder management , co-creation , online and offline press policy, social media management, marketing communication, canada phone number list etc. The means is subordinate here. The only question that counts is: what is needed to connect with stakeholders and to have an effective dialogue? The often-heard 'what should our organization do with social media?' becomes a superfluous question.
This third phase is a continuous process of planning, execution, monitoring and adjustment. Clear KPIs are essential here. Quantify the intended increase in acceptance, appreciation and trust (the sum for legitimation) and also link a behavioral objective to this. Behavioral objectives differ per stakeholder; for example, the intention to become or remain a customer, to collaborate with the organization or to recognize the organization as a discussion partner.
Part 3 of the Legitimacy series will be published next week and will discuss the success factors and pitfalls in strengthening reputation and legitimacy, using practical examples.
If the strategy is clear, then the right mix of instruments to achieve the objectives follows. Think of stakeholder management , co-creation , online and offline press policy, social media management, marketing communication, canada phone number list etc. The means is subordinate here. The only question that counts is: what is needed to connect with stakeholders and to have an effective dialogue? The often-heard 'what should our organization do with social media?' becomes a superfluous question.
This third phase is a continuous process of planning, execution, monitoring and adjustment. Clear KPIs are essential here. Quantify the intended increase in acceptance, appreciation and trust (the sum for legitimation) and also link a behavioral objective to this. Behavioral objectives differ per stakeholder; for example, the intention to become or remain a customer, to collaborate with the organization or to recognize the organization as a discussion partner.
Part 3 of the Legitimacy series will be published next week and will discuss the success factors and pitfalls in strengthening reputation and legitimacy, using practical examples.