. Set up an online news center
Set up your own home base, in the form of an online news center. Usually this is your own website with the current and official state of affairs. Refer to it in social media.
Inform & keep informed
Give the information you can and want to give and refer to an upcoming press conference, for example. Informed waiting tweeters are less emotional than uninformed tweeters. People know that you are working on it and not 'dozing' somewhere.
Think before you speak
Don't let your own emotions carry you away. Sometimes it really means bahrain phone number list walking a tightrope when attacking the man/woman. If you as mayor get biased tweets, for example, bite your tongue for a while.
A pressure and emotions is to tweet with two specially created, closed accounts. One group is the 'complainers', the other group is the organization/company/spokesperson. Even with a fictitious crisis and allegations, the temptation to react (too) quickly is great. After all, we are still human. It is precisely there, at those moments, that the great reputational accidents can happen. In those few seconds that you are not thinking rationally, your carefully built image can take a huge dent. It happens to the best of us.
So don't do it: react out of well-intentioned indignation. First take a deep breath, go get coffee, involve a colleague who has a bit more distance. Of course, news gets old faster on social media and is subject to inflation, but unlike a newspaper archive, your traces on Google remain public. And otherwise you will be rescued from oblivion in the NOS annual review...