2/3 of SVoD users are millennials; 2/3 of viewers are seniors
Posted: Mon Feb 17, 2025 5:01 am
"Listening time has decreased on stock over the last three years, but remains stable on flow, information, entertainment. The battle is therefore being played out more in the paid universe" qualifies Philippe Bailly of NPA Conseil.
Young French people are adopting these new platforms hungary mobile database more quickly. more than 12% of 15-24 year-olds are consumers compared to 10.5% of 25-34 year-olds, 5.3% of 35-49 year-olds and 1.6% of 50 year-olds and over. But the 25-49 year-olds are progressing rapidly (220,000 more on average in one year).
So, when we look at the profiles of SVOD users versus those of television, we see that users of online platforms are almost two-thirds Millennials (28% of 15-24 year-olds and 35% of 25-34 year-olds) . For television, it is seniors who account for two-thirds.
Note that the television is the main SVOD screen for two thirds of uses, regardless of the population observed.
"We sometimes have the idea that SVOD is consumed by teenagers, alone in their room on their mobile or tablet. In reality, we are more on a collective consumption, as we did with television. A good half of users watch SVOD content with their family " specifies Philippe Bailly.
Young French people are adopting these new platforms hungary mobile database more quickly. more than 12% of 15-24 year-olds are consumers compared to 10.5% of 25-34 year-olds, 5.3% of 35-49 year-olds and 1.6% of 50 year-olds and over. But the 25-49 year-olds are progressing rapidly (220,000 more on average in one year).
So, when we look at the profiles of SVOD users versus those of television, we see that users of online platforms are almost two-thirds Millennials (28% of 15-24 year-olds and 35% of 25-34 year-olds) . For television, it is seniors who account for two-thirds.
Note that the television is the main SVOD screen for two thirds of uses, regardless of the population observed.
"We sometimes have the idea that SVOD is consumed by teenagers, alone in their room on their mobile or tablet. In reality, we are more on a collective consumption, as we did with television. A good half of users watch SVOD content with their family " specifies Philippe Bailly.