A clearly important precision
Posted: Mon Feb 17, 2025 4:09 am
The company is thus trying to compensate for the lengthening of the renewal cycle of its devices and the – relative – failure of its strategy of moving upmarket initiated with the iPhone X. The hardware is relegated to the background, as evidenced by the very discreet launches of its new products last week (iPad, AirPods, etc.), the future lies in “premium” services .
Apple now wants to convince its own users – but also those of chile mobile database other platforms – to "subscribe to" and not "buy" one of its 5 new service offers, thus ensuring recurring revenue throughout the year.
Each of these services relies on features repeated throughout the evening like a mantra. ease of use and attention to detail, privacy and security, expert curation and personalization, sharing within a household . These features have helped Apple Music reach 50 million subscribers in a few years. But more importantly, like their predecessors, these new services are sold as a “freemium” extension of an existing and already widely used application, iTunes yesterday, Apple News, Apple Pay, the App Store and TV App today.
Apple News + . unlimited and incognito press
The first service presented – and available – is the new Apple News+ press bouquet , the result of the acquisition of the Texture application . Presented in the form of a new tab in Apple News, the “No. 1” news application according to Tim Cook, News+ offers for $10 per month a selection of 300 newspapers and magazines accessible on iPhone and iPad. Initially launched in the United States and Canada (in English and French), the service will be extended to the United Kingdom and Australia at the end of the year.
Apple now wants to convince its own users – but also those of chile mobile database other platforms – to "subscribe to" and not "buy" one of its 5 new service offers, thus ensuring recurring revenue throughout the year.
Each of these services relies on features repeated throughout the evening like a mantra. ease of use and attention to detail, privacy and security, expert curation and personalization, sharing within a household . These features have helped Apple Music reach 50 million subscribers in a few years. But more importantly, like their predecessors, these new services are sold as a “freemium” extension of an existing and already widely used application, iTunes yesterday, Apple News, Apple Pay, the App Store and TV App today.
Apple News + . unlimited and incognito press
The first service presented – and available – is the new Apple News+ press bouquet , the result of the acquisition of the Texture application . Presented in the form of a new tab in Apple News, the “No. 1” news application according to Tim Cook, News+ offers for $10 per month a selection of 300 newspapers and magazines accessible on iPhone and iPad. Initially launched in the United States and Canada (in English and French), the service will be extended to the United Kingdom and Australia at the end of the year.