3 brands working with Black creators beyond Black History Month
Posted: Sun Feb 16, 2025 4:32 am
Scene In Black also announced their “More Than A Month” campaign with one goal in mind—showcasing why Black stories deserve to be seen and heard beyond Black History Month. Finally, HBO Max became the official sponsor of The Creative Collective NYC’s CultureCon, an annual conference in Los Angeles, New York City, and Atlanta that aims to help Black creatives elevate their social network and make a real mark on culture.
3. TikTok
In November 2020, TikTok began encouraging its consumers to shop fusion data Black-owned through its initiative: Support Black Businesses. Building on efforts to relieve Black small-business owners impacted by the COVID-19 pandemic, TikTok invited its users to participate in a #ShopBlack challenge. They asked creators to make videos that spotlight their favorite Black-owned businesses or share their stories as entrepreneurs. On TikTok, the hashtag now has over 97.2 million views.
In January 2021, TikTok introduced its incubator program: TikTok for Black Creatives. According to the press release, this program was designed to “invest in and support emerging Black creators and music artists on TikTok. The three-month program focuses on nurturing and developing 100 talented Black creators and music artists, helping to open doors for them to reach new heights in their careers.” TikTok has previously had issues with Black creators on the platform. Many reported that the company was suppressing their video content, and others also reported not receiving proper credit for viral trends, sounds or dances made by Black creatives. In light of these concerns, creators have stated that this program is a step in the right direction to getting Black TikTok creators equity and visibility on the platform.
Whether you’re building out a creator development program like HOORAE, amplifying Black stories and creatives like HBO Max, or supporting Black-owned businesses like TikTok, the opportunities to collaborate with Black creators are endless.
3. TikTok
In November 2020, TikTok began encouraging its consumers to shop fusion data Black-owned through its initiative: Support Black Businesses. Building on efforts to relieve Black small-business owners impacted by the COVID-19 pandemic, TikTok invited its users to participate in a #ShopBlack challenge. They asked creators to make videos that spotlight their favorite Black-owned businesses or share their stories as entrepreneurs. On TikTok, the hashtag now has over 97.2 million views.
In January 2021, TikTok introduced its incubator program: TikTok for Black Creatives. According to the press release, this program was designed to “invest in and support emerging Black creators and music artists on TikTok. The three-month program focuses on nurturing and developing 100 talented Black creators and music artists, helping to open doors for them to reach new heights in their careers.” TikTok has previously had issues with Black creators on the platform. Many reported that the company was suppressing their video content, and others also reported not receiving proper credit for viral trends, sounds or dances made by Black creatives. In light of these concerns, creators have stated that this program is a step in the right direction to getting Black TikTok creators equity and visibility on the platform.
Whether you’re building out a creator development program like HOORAE, amplifying Black stories and creatives like HBO Max, or supporting Black-owned businesses like TikTok, the opportunities to collaborate with Black creators are endless.