How marketing to Gen Z is different
Posted: Thu Feb 13, 2025 10:41 am
That’s what makes the Gen Z buyer persona so difficult to nail down. After all, how do you market to the marketing intolerant?
To find out, we spoke with Aleks Stojanovic, Head of Social Media & Content Strategy at Trndsttrs, an agency that connects brands to Gen Z consumers. Not only does he have a proven track record of building botim data engaging, scalable social strategies—he’s a Zoomer himself.
In this guide, we’re sharing some of Stojanovic’s top tips on Gen Z marketing. We’ll also break down the nuances marketers need to understand when speaking to this unique audience.
10 social media tips for marketing to Gen Z
How marketing to Gen Z is different
Every generation creates an identity independent from those that came before them. What makes marketing to Gen Z so different is that they’re our first generation of true digital natives. Their earliest memories are tightly linked to internet ephemera, like web games and viral social content. They likely took notes in school on a personal computer or tablet. Today, more than half spend over four hours per day on social media.
While the content they consume is free, they realize that advertising dollars are what makes it all possible.
“My generation is hyper-aware of when we’re being sold to,” says Stojanovic. “We grew up surrounded by lifestyle advertising, celebrity co-branding, event sponsorships—we’ve seen it all. Brands still use these tactics, of course, but it’s harder to make an impression now because we’re so used to it.”
Brands need to be willing to break the mold to effectively connect with Gen Z audiences. Otherwise, they’re spending time and resources on campaigns that have a high likelihood of falling flat.
To find out, we spoke with Aleks Stojanovic, Head of Social Media & Content Strategy at Trndsttrs, an agency that connects brands to Gen Z consumers. Not only does he have a proven track record of building botim data engaging, scalable social strategies—he’s a Zoomer himself.
In this guide, we’re sharing some of Stojanovic’s top tips on Gen Z marketing. We’ll also break down the nuances marketers need to understand when speaking to this unique audience.
10 social media tips for marketing to Gen Z
How marketing to Gen Z is different
Every generation creates an identity independent from those that came before them. What makes marketing to Gen Z so different is that they’re our first generation of true digital natives. Their earliest memories are tightly linked to internet ephemera, like web games and viral social content. They likely took notes in school on a personal computer or tablet. Today, more than half spend over four hours per day on social media.
While the content they consume is free, they realize that advertising dollars are what makes it all possible.
“My generation is hyper-aware of when we’re being sold to,” says Stojanovic. “We grew up surrounded by lifestyle advertising, celebrity co-branding, event sponsorships—we’ve seen it all. Brands still use these tactics, of course, but it’s harder to make an impression now because we’re so used to it.”
Brands need to be willing to break the mold to effectively connect with Gen Z audiences. Otherwise, they’re spending time and resources on campaigns that have a high likelihood of falling flat.