_SHO_SMRT is a smart shopping campaign.
Posted: Thu Feb 13, 2025 9:03 am
_GOT_RSA_RMKT_Mobile_UK tells you that your client “Get Online Today” has a dynamic search campaign that targets a remarketing audience in the UK on mobiles.
You don’t need to use the same acronyms or even the same order advertising data as the ones suggested; use whatever makes sense for you. For example, if you have two similar campaigns with one targeting the USA and one targeting the UK, it makes sense to have the location near the front of the name, just after the agency name.
Best Practice – SOP
You can find and download the definitive checklist for paid search automation from the PPC Samurai website. The guide includes some safety alarms that can help you detect issues with your campaigns in advance as well as optimization suggestions and other best practices.
Find out how PPC Samurai can help you create decision tree based workflows that are repeatable and scalable across large client bases.
AdPulse is a related product which is much easier to get started with, applying some of the best practices from PPC Samurai but running them automatically. Essentially, you give us your budget and tell us the KPI you want to hit and, through some basic scans, we will tell you where you might be losing money.
New key even rate metrics
GA4 added a new metric, called key event rate. It kind of compensates for the lost conversion rate metric.
The benefits of introducing key events in GA4
Two parties benefit from separating conversions and key events in GA4.
You don’t need to use the same acronyms or even the same order advertising data as the ones suggested; use whatever makes sense for you. For example, if you have two similar campaigns with one targeting the USA and one targeting the UK, it makes sense to have the location near the front of the name, just after the agency name.
Best Practice – SOP
You can find and download the definitive checklist for paid search automation from the PPC Samurai website. The guide includes some safety alarms that can help you detect issues with your campaigns in advance as well as optimization suggestions and other best practices.
Find out how PPC Samurai can help you create decision tree based workflows that are repeatable and scalable across large client bases.
AdPulse is a related product which is much easier to get started with, applying some of the best practices from PPC Samurai but running them automatically. Essentially, you give us your budget and tell us the KPI you want to hit and, through some basic scans, we will tell you where you might be losing money.
New key even rate metrics
GA4 added a new metric, called key event rate. It kind of compensates for the lost conversion rate metric.
The benefits of introducing key events in GA4
Two parties benefit from separating conversions and key events in GA4.