Customer Data Platform : when data creates the consumer profile!
Posted: Thu Feb 13, 2025 3:56 am
Single Customer View CDP
In order to delve deeper into the topic related to advanced audience profiling , let's try to change our point of view, starting from the data and arriving at a classification of profiles .
Both online and offline, there is a lot of data that actual and potential customers release in their interaction with the brand and its products/services: personal data, information on tastes and interests, purchasing habits and frequencies, browsing behaviors and much more.
All this data, if collected and normalized in a single environment, is able georgia mobile database to help us create exhaustive profiles of each component of our audience , profiles no longer plausible, but absolutely real!
All this is made possible by the use of Customer Data Platform : by aggregating data from multiple sources and channels and normalizing it into a single customer view, the CDP creates a dynamic, complete and comprehensive database and a holistic view of each profile.
From data to marketing activities, the step is short: a CDP allows not only the collection and normalization of data, but also their implementation in terms of advanced profiling and segmentation , as well as the preparation of marketing activities aimed at personalizing the customer experience online and offline .
In order to delve deeper into the topic related to advanced audience profiling , let's try to change our point of view, starting from the data and arriving at a classification of profiles .
Both online and offline, there is a lot of data that actual and potential customers release in their interaction with the brand and its products/services: personal data, information on tastes and interests, purchasing habits and frequencies, browsing behaviors and much more.
All this data, if collected and normalized in a single environment, is able georgia mobile database to help us create exhaustive profiles of each component of our audience , profiles no longer plausible, but absolutely real!
All this is made possible by the use of Customer Data Platform : by aggregating data from multiple sources and channels and normalizing it into a single customer view, the CDP creates a dynamic, complete and comprehensive database and a holistic view of each profile.
From data to marketing activities, the step is short: a CDP allows not only the collection and normalization of data, but also their implementation in terms of advanced profiling and segmentation , as well as the preparation of marketing activities aimed at personalizing the customer experience online and offline .