Data Collaboration: Growing Audiences in a Cookieless World
Posted: Wed Feb 12, 2025 9:01 am
Advertisement
Targeting, measurement, addressability: the deprecation of third-party cookies radically changes the world of advertising, but that's not all.
If, on the one hand, it is becoming increasingly difficult to implement effective audience targeting strategies , on the other hand, the emergence of new digital formats and contexts and the consequent increase in investments, require guangdong mobile number database finding new solutions to increase campaign performance.
Advertisers and operators in the madtech sector are increasingly focusing their attention and basing their strategies on first-party customer data , but this is often not enough, especially in particularly competitive contexts.
The limit and scars of your dati remained, ad oggi, the greater safety.
In such a context, a data collaboration strategy between partner companies and between companies and publishers becomes important and allows all the actors involved to obtain great advantages while respecting the privacy of users.
Targeting, measurement, addressability: the deprecation of third-party cookies radically changes the world of advertising, but that's not all.
If, on the one hand, it is becoming increasingly difficult to implement effective audience targeting strategies , on the other hand, the emergence of new digital formats and contexts and the consequent increase in investments, require guangdong mobile number database finding new solutions to increase campaign performance.
Advertisers and operators in the madtech sector are increasingly focusing their attention and basing their strategies on first-party customer data , but this is often not enough, especially in particularly competitive contexts.
The limit and scars of your dati remained, ad oggi, the greater safety.
In such a context, a data collaboration strategy between partner companies and between companies and publishers becomes important and allows all the actors involved to obtain great advantages while respecting the privacy of users.