Contextual advertising: why not underestimate it in the marketing mix?
Posted: Wed Feb 12, 2025 9:00 am
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contextual advertising campaigns with blendee
Still a key element of the marketing mix, contextual advertising, also known as contextual advertising, is experiencing a sort of “second youth.”
Throughout the evolution of models and tools related to the world of advertising, contextual advertising has seen the emergence of new targeting models based on third-party cookies in the past. But today, faced with their announced estonia mobile database depreciation, it is coming back to the forefront as an effective and efficient model allowing advertisers to personalize their advertising strategies.
Confirmation also comes from a report published by Statista, according to which 56% of the marketing experts surveyed consider contextual advertising as a valid alternative to third-party cookies, to the point that the global contextual advertising market is expected to grow by more than 13% by 2027.
But let's clarify: what is contextual advertising, how does it work and what are the benefits of using it in the marketing mix.
contextual targeting
contextual advertising campaigns with blendee
Still a key element of the marketing mix, contextual advertising, also known as contextual advertising, is experiencing a sort of “second youth.”
Throughout the evolution of models and tools related to the world of advertising, contextual advertising has seen the emergence of new targeting models based on third-party cookies in the past. But today, faced with their announced estonia mobile database depreciation, it is coming back to the forefront as an effective and efficient model allowing advertisers to personalize their advertising strategies.
Confirmation also comes from a report published by Statista, according to which 56% of the marketing experts surveyed consider contextual advertising as a valid alternative to third-party cookies, to the point that the global contextual advertising market is expected to grow by more than 13% by 2027.
But let's clarify: what is contextual advertising, how does it work and what are the benefits of using it in the marketing mix.
contextual targeting