Identity Resolution: Meeting the Personalization Challenge
Posted: Wed Feb 12, 2025 8:59 am
Consumer expectations for shopping experiences and brand interactions have reached unprecedented levels .
That’s according to data released by Salesforce in its latest “ State of the Connected Customer Report ,” which found that 80% of customers surveyed believe a brand’s experience is as relevant as its product and service offerings, and 73% said they’re open to greater personalization as technology advances.
These data and trends are also confirmed by a study conducted by “ Think with Google” according to which personalization plays an increasingly important role among the competitive advantages of companies.
A competitive advantage, that linked to the personalization of the customer cambodia mobile database experience, as clear to implement as it is often difficult to pursue in an increasingly omnichannel and cross-device context .
Faced with a consumer who moves with increasing fluidity between the online and offline worlds, the points of contact and devices through which he interacts with the brand are multiplying.
A lot of data and information is published in each of them, but it is increasingly complex to trace them back to a single person , especially in an increasingly cookie-free and privacy-friendly context.
It is precisely in such a fragmented context that identity resolution shows its full value and offers brands, publishers and advertisers a valid alternative to the depreciation of third-party cookies .
Identity chart
That’s according to data released by Salesforce in its latest “ State of the Connected Customer Report ,” which found that 80% of customers surveyed believe a brand’s experience is as relevant as its product and service offerings, and 73% said they’re open to greater personalization as technology advances.
These data and trends are also confirmed by a study conducted by “ Think with Google” according to which personalization plays an increasingly important role among the competitive advantages of companies.
A competitive advantage, that linked to the personalization of the customer cambodia mobile database experience, as clear to implement as it is often difficult to pursue in an increasingly omnichannel and cross-device context .
Faced with a consumer who moves with increasing fluidity between the online and offline worlds, the points of contact and devices through which he interacts with the brand are multiplying.
A lot of data and information is published in each of them, but it is increasingly complex to trace them back to a single person , especially in an increasingly cookie-free and privacy-friendly context.
It is precisely in such a fragmented context that identity resolution shows its full value and offers brands, publishers and advertisers a valid alternative to the depreciation of third-party cookies .
Identity chart