According to Alicia Esposito, content strategist at Content4Demand, long-term influence strategies allow businesses to establish long-term and profitable relationships with thought leaders and industry experts.
Companies can regularly reach these influencers through a variety of methods, including events, content creation, or webinars. Esposito added that businesses can build trust and influence through their relationships with influencers.
As Alicia rightly pointed out, one of the best ways netherlands phone number list to increase inbound acquisitions is to market to other trusted influencers for your brand.
“According to a report from DemandGen, 87% of B2B buyers trust influencer content even more. If your brand can influence marketing in the right way, it can become a valuable source for ideal prospects.”
Before you create an influencer email, are attracted to and trusted by your target audience. You can’t expect results when an influencer is promoting a SaaS product to marketers. You get the point, right? Influencers need to have interests and followers that are closely aligned with your business.
Now, you may be worried about how to find the right influencer. However, there are many influencer marketing tools that can help you with research, monitoring, and reporting. It is important to gradually build relationships with the influencers you will use. This way, you will be able to take your inbound strategy to a whole new level.
Free resources
Creating case studies, white papers, ebooks, webinars, infographics, and other downloadable content is a way to nurture leaders as you move them through your inbound funnel. The following free resource ideas will show you why they are so effective.