Doorway pages are usual

[Dimaeiya333]

Unfortunately, some online stores solve this by generating searchable search results pages for each search query when users search their site. This can result in many indexed pages that differ only in the keyword name, even though the content of those pages is essentially the same as the content of other pages found on the Internet. Building websites bas paraguay mobile database ed solely on user search results can lead to pages that contain outdated keywords, which can be considered spam. This practice is definitely not appropriate and is akin to doorway pages.

How to avoid doorway pages?
If you know about them, remove them.
If you know that you have pages on your website that act as doorway pages, then we recommend that you remove them as soon as possible. Instead, focus on improving the quality and promoting pages with different content.

If you are not sure whether your pages are doorway pages or not, we have some tips to help you detect doorway pages.

y:

An ad inserted between Google search results and the actual landing pages that users are searching for.

Duplicate pages in many similar keywords.

Pages full of keyword combinations, with the actual content of the pages having little relation to what the user is specifically searching for.

Prevent pages from being indexed by internal search
Another tip is to prevent pages from being indexed by internal search, as mentioned earlier. If you don't need to do it, then don't. You can make these changes using noindex directives or by disabling them in your site's robots.txt file. Another option is to switch the search function to work only with the POST method, which will remove the ability to index full URLs.

Enrich your category pages
Category and subcategory pages don't have to just display navigation lists of links to other pages. You can use them to display the best items from the categories along with navigation links. You can use text content, but also graphics or videos or preview snippets and links to related articles on your internal blog.

So your goal should be to transform pages that originally linked to search engine pages into pages that are both usable and provide valuable information to your visitors.

Adjust the relevance of main content pages for alternative keywords
Instead of creating doorway pages, add one or two additional keyword phrases to your main content pages to make your content easy to read for users. Don't overdo it with keywords, though. Another option is to use internal backlinks (link building) in your content to provide value to your visitors.

Conclusion
Doorway pages are a prohibited practice that you should not use on your website, otherwise you could get a Google penalty, which would bring your site to the bottom of the search results. And that is the worst nightmare of every SEO specialist and website owner.

If the topic of search engine optimization (SEO) is complicated for you, we are here for you. Do not hesitate to contact us and arrange a consultation with us, which will lead not only to better results for your website, but also to higher growth in your sales.