How to optimize Performance Max campaigns
Posted: Wed Feb 12, 2025 3:31 am
If you are in the e-commerce and lead gen business, we highly recommend experimenting with Performance Max campaigns and taking advantage of the optimizations outlined in this post!
Performance Max campaigns , also known as PMax, are fully automated Google Ads campaigns that allow you to run ads across all of Google's ad networks within a single campaign, including Search, Display, YouTube, Discover, Maps, and Gmail.
Although PMax campaigns are automated, there are still a number of ways to optimize them for maximum success . In this article, we’ll look at 10 tips for optimizing Performance Max campaigns.
Advantages and disadvantages of Performance Max campaigns
Like every type of campaign, Performance Max has its pros and cons.
Advantages of PMax
Full automation means Google does the work for you, but india mobile database you can control this automation and performance using the resources and audience signals you provide.
You can reach new audiences across all Google channels.
As goal-based campaigns, they are ideal for e-commerce and lead generation businesses.
You must have conversion tracking set up throughout the funnel - both because it is a requirement based on the way this type of PPC campaign works, and also so that you can evaluate and optimize performance.
Disadvantages of PMax
While automation can make your job easier, it has its pros and cons. You'll lose control over many campaign elements that you can typically carefully manage with standard Google Ads campaigns, including ad placement, creative combinations, keywords, and search queries.
PMax campaigns do not provide insight into remarketed versus new customers or branded versus non-branded customers within a campaign.
Performance Max campaigns require a lot of creatives and assets to perform strongly, so you'll need to upload a lot of them to get the most out of this campaign type.
Focus on your campaigns
Since PMax campaigns are fully automated, they require a lot of data and machine learning to be effective. Set a budget of at least 1000-2000 CZK per day for at least a month. In fact, Google recommends at least 6 weeks to allow the machine learning algorithm to run and to have enough data to compare performance.
Add as many assets as possible
The more assets you add, the better, as this increases the chances that your ad will be eligible to appear across all inventory types. Note that if you're using a Merchant Center channel , you don't need to upload any product images. Instead, use lifestyle or branded creatives to complement the images from your product feed.
If you only want to run Google Shopping campaigns , don't add any assets at all and just use your feed. This way, your campaign will show Shopping ads alongside Display and YouTube ads, but both will be in the Shopping format.
Performance Max campaigns , also known as PMax, are fully automated Google Ads campaigns that allow you to run ads across all of Google's ad networks within a single campaign, including Search, Display, YouTube, Discover, Maps, and Gmail.
Although PMax campaigns are automated, there are still a number of ways to optimize them for maximum success . In this article, we’ll look at 10 tips for optimizing Performance Max campaigns.
Advantages and disadvantages of Performance Max campaigns
Like every type of campaign, Performance Max has its pros and cons.
Advantages of PMax
Full automation means Google does the work for you, but india mobile database you can control this automation and performance using the resources and audience signals you provide.
You can reach new audiences across all Google channels.
As goal-based campaigns, they are ideal for e-commerce and lead generation businesses.
You must have conversion tracking set up throughout the funnel - both because it is a requirement based on the way this type of PPC campaign works, and also so that you can evaluate and optimize performance.
Disadvantages of PMax
While automation can make your job easier, it has its pros and cons. You'll lose control over many campaign elements that you can typically carefully manage with standard Google Ads campaigns, including ad placement, creative combinations, keywords, and search queries.
PMax campaigns do not provide insight into remarketed versus new customers or branded versus non-branded customers within a campaign.
Performance Max campaigns require a lot of creatives and assets to perform strongly, so you'll need to upload a lot of them to get the most out of this campaign type.
Focus on your campaigns
Since PMax campaigns are fully automated, they require a lot of data and machine learning to be effective. Set a budget of at least 1000-2000 CZK per day for at least a month. In fact, Google recommends at least 6 weeks to allow the machine learning algorithm to run and to have enough data to compare performance.
Add as many assets as possible
The more assets you add, the better, as this increases the chances that your ad will be eligible to appear across all inventory types. Note that if you're using a Merchant Center channel , you don't need to upload any product images. Instead, use lifestyle or branded creatives to complement the images from your product feed.
If you only want to run Google Shopping campaigns , don't add any assets at all and just use your feed. This way, your campaign will show Shopping ads alongside Display and YouTube ads, but both will be in the Shopping format.