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Email interaction

Posted: Wed Feb 12, 2025 3:28 am
by Shishirgano9
When a contact engages/doesn't engage with one of your emails, you can send another email with a different call to action accordingly. Or you can launch a campaign designed to get the contact to engage with your company again.

website activity
When a contact visits a specific page on your website, you instagram database can send them a targeted follow-up email . Timing is also important here. The faster you respond, the greater the likelihood of a response.

form submission
When a contact fills out a form on one of your pages, you can then send them the white paper by email. In addition, you can automatically include the contact in a follow-up sequence to further nurture them (keyword: lead nurturing ) .

You can implement the whole thing with the help of marketing automation . This saves you a huge amount of time and increases efficiency. You can find out how to create an email marketing workflow here .

Which behaviors are important to you depends largely on your company, products, services and goals. However, it is important that you define which interactions you react to and how. Then you can move on to step 3.