What are touchpoints?

[Shishirgano9]

Products and services are interchangeable these days - but the customer journey that you offer your customers is not. The individual points of contact that customers have with your company along this customer journey are just as irreplaceable. Knowing and designing these is the task of touchpoint management (TPM). Read this article to find out why TPM is important and how it can be successful.

Customer touchpoints (CTP) are part of the customer paytm database journey : they are all marketing measures, places, people or products or services where potential or existing customers interact with your company brand.

Each of these contact points, both analog and digital, leaves traces in the minds of potential and existing customers and helps them make decisions.

What is Touchpoint Management (TPM)?
TPM is the active design and management of these touchpoints through which a customer can come into contact with your company. With TPM, companies put their customers at the center.

The core of TPM is not only to generate value for the company itself, but also to continually offer added value to the customer in order to be successful in the long term.