Google simplifies ad creation with Merchant Center-Ads integration

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Advertisers can now enhance product images in their advertising campaigns, making it easier to create visually appealing assets for e-commerce stores .

Google is introducing a new feature that bridges the gap between Google Merchant Center and Google Ads, improving the ad creation process for ecommerce businesses. This integration allows advertisers to use their existing product images directly in the AI-powered image editor in Google Ads, making it easier to create high-quality visual assets iceland mobile database for campaigns.

Google provides advertisers with guidance on upcoming privacy compliance laws
Google Ads is preparing advertisers for changes to its data restriction controls as state laws take effect later this year.

Last week, Google Ads sent an email to advertisers in the United States who use Google Ads or Google Analytics about upcoming compliance changes. With concerns about user privacy at an all-time high, many individual states have enacted their own privacy laws, which will go into effect later this year. Learn how Google is preparing its products for compliance, what it means for advertisers, and whether you should take action.

Pinterest explores partnerships with publishers to boost ad sales
Pinterest is testing a new program that allows news sites and publishers to sell advertising on its platform using an auction system. Pinterest is testing a new program that could change its advertising strategy and take advantage of the relationships and expertise of news sites and other publishers. The move creates a new offering for advertisers with potentially more targeted and effective ad placement. The company aims to leverage publishers’ existing relationships with advertisers. This could give publishers access to larger offers and a broader base of advertisers.

Google Ads is adjusting query matching: What you should know
Google Ads is revamping query matching , adding tools for typos and tag checking to improve campaign performance. Google Ads will collect misspelled queries in search term reports. Negative keywords will automatically block misspelled queries. New tag inclusion and exclusion features offer more control over brand-related traffic. These changes will roll out over the coming months and will affect various aspects of campaign management and reporting. Google says these changes are part of its ongoing effort to improve ad performance through artificial intelligence technology.

July’s PPC and online marketing news brought many inspiring opportunities and strategic changes. Following current trends and using the latest tools is the key to success in the dynamic digital marketing environment. We hope this overview has provided you with useful information and ideas on how to improve your campaigns and achieve better results. Stay up to date with the latest news and constantly optimize your strategies for maximum efficiency and success.