This is evidenced by the results from another

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In second place, respondents indicated (no less important) the brand's ability to retain existing customers.

This also confirms the truth of the story I told you at the beginning of this newsletter – good customer service affects not only customers who are yet to make a purchase decision, but also those who have already made a purchase.

part of the Superoffice study I am discussing, in which respondents were asked directly how the level of customer service translates into brand loyalty.

In this case, as many as 71% of them agreed that servic indonesia telegram data e has an important impact on loyalty.

customer service and loyalty – customer service

Source: SuperOffice, 2024

However, for us to be able to call our service adequate, we must ensure that it is consistent with the expectations of our customers.

So let’s consider this…