No serious company can avoid digital contact surfaces.

[Shishirgano9]

The established novelty
Digitalization has outgrown its infancy and is making progress. Our society is clearly geared towards digital communication.

Customer reviews are opinion leaders, correspondence is primarily conducted digitally. And digital conferences have also become established since social encounters required a minimum distance.

Digital marketing is the umbrella term for every form business owner database of customer approach. Acquiring new customers, brand management, branding, modern sales - these important corporate goals have been successfully implemented through digital marketing for over 10 years.

Yesterday and today: Digital marketing as a logical consequence
Digital processes have dug themselves deep into companies since the PC became part of the modern working day. Computer processing became IT. And traditional marketing and advertising responded.

At the beginning of the digital marketing era, early digital agencies were the most active in implementing measures in the area of ​​social media and performance marketing. This was confirmed by surveys of over 100 German agencies conducted at the time by the associated specialist group in the Federal Association of Digital Economy (BVDW) eV

That was and is logical: to advertise where people are looking for information and to lead them specifically to your own range of products or services.