This is where new content comes
Posted: Thu Feb 06, 2025 7:12 am
This process will also eliminate any duplicate content, so reorganizing your content library will give the best results. A Google Sheet with a library is a safe and easy way to map out this content.
For the pillar page strategy itself, I recommend using a Google Sheet with tabs for existing content that needs to be optimized, new content that needs to be written, the structure of the pillar pages, and what’s currently ranking.
Here’s an example of how I organize an Overview tab poland mobile database about content on a specific pillar page topic:
Screenshot of the top of a Google Sheet with columns for Topic, Keywords, Suggested Title of Page, Existing Link?, New Content?, and Link out to:.
What are the benefits of a pillar page strategy?
This may seem like a lot of work, which begs the question, is a pillar page strategy really worth it? The short answer is: yes.
The pillar page strategy forces you to look at the buyer personas for your industry. If you combine these with topic clusters, you’ll answer top-of-funnel questions like “what is?”, mid-funnel queries like “benefits,” and bottom-of-funnel queries like “best of.” Not only are you creating content that search engines find relevant, you’re creating content for every stage of the buyer.
For the pillar page strategy itself, I recommend using a Google Sheet with tabs for existing content that needs to be optimized, new content that needs to be written, the structure of the pillar pages, and what’s currently ranking.
Here’s an example of how I organize an Overview tab poland mobile database about content on a specific pillar page topic:
Screenshot of the top of a Google Sheet with columns for Topic, Keywords, Suggested Title of Page, Existing Link?, New Content?, and Link out to:.
What are the benefits of a pillar page strategy?
This may seem like a lot of work, which begs the question, is a pillar page strategy really worth it? The short answer is: yes.
The pillar page strategy forces you to look at the buyer personas for your industry. If you combine these with topic clusters, you’ll answer top-of-funnel questions like “what is?”, mid-funnel queries like “benefits,” and bottom-of-funnel queries like “best of.” Not only are you creating content that search engines find relevant, you’re creating content for every stage of the buyer.