Take inventory of your existing brand assets
Posted: Thu Feb 06, 2025 3:33 am
1. Build your foundation
The first step in building your personal brand is to create a foundation that you can build on with confidence and authentically. The key principle here is authenticity .
There’s a misconception that building a personal brand means crafting a persona. But by definition, a persona is a facade. It’s not a true reflection of who you are, and therefore, it’s inauthentic.
Your personal brand shouldn’t be an inauthentic persona. Branding isn’t about positioning yourself as something you’re not. It’s about purposefully and strategically presenting your authentic self to your audience vietnam mobile database and clients. Your personal brand should be an authentic reflection of your skills, passions, values, and beliefs.
To build a strong brand foundation, start by taking inventory of the brand assets you already have. The intersection of these assets is where you should build your personal brand.
Your skills and qualifications: What skills have you acquired throughout your life? What training, certifications, certificates or awards have you received?
Your passions and interests: What industries and topics interest you most? What are you passionate about?
Core Values and Beliefs: What are your most important core values? What do you believe in? What do you stand for? What are you against?
The first step in building your personal brand is to create a foundation that you can build on with confidence and authentically. The key principle here is authenticity .
There’s a misconception that building a personal brand means crafting a persona. But by definition, a persona is a facade. It’s not a true reflection of who you are, and therefore, it’s inauthentic.
Your personal brand shouldn’t be an inauthentic persona. Branding isn’t about positioning yourself as something you’re not. It’s about purposefully and strategically presenting your authentic self to your audience vietnam mobile database and clients. Your personal brand should be an authentic reflection of your skills, passions, values, and beliefs.
To build a strong brand foundation, start by taking inventory of the brand assets you already have. The intersection of these assets is where you should build your personal brand.
Your skills and qualifications: What skills have you acquired throughout your life? What training, certifications, certificates or awards have you received?
Your passions and interests: What industries and topics interest you most? What are you passionate about?
Core Values and Beliefs: What are your most important core values? What do you believe in? What do you stand for? What are you against?