To encourage families to stay at home and help to flatten the curve during the peak of the Covid-19 crisis, Lego created an animated video urging kids to be superheroes while offering suggestions on what to do to stay safe.
By speaking directly to children and empowering them with a positive role in the crisis, Lego forged a real connection with its target demographic while offering genuine value with educational tips and resources on playing well at home. These STEM and STEAM-based initiatives were geared towards inspiring families across the globe to get creative during the pandemic.
The campaign’s inclusive messaging and content-driven direction o cell phone number lists ffered audiences the perfect storm of engagement and educational value, which resulted in record sales during the pandemic.
product or service can offer consumers in this brave new world and creating content to help people engage with your brand on a deeper, more meaningful level, you will be able to remain afloat in the short-term and thrive in the long-term.
" There's a way to do it better – find it. "
Lesson: By considering the value your
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