Learn the color wheel
Posted: Sun Feb 02, 2025 9:14 am
You may have been taught about the color wheel in your art class at school. This tool is very useful when choosing a color scheme for your website.
Choose analogous, similar (located next to each other) or complementary (located opposite each other) shades.
13 Tips for Choosing Primary Website Colors
Source: shutterstock.com
Options for combining analogous colors us companies board of directors email list are blue and green, red and orange.
Examples of combinations of complementary colors are orange and green, purple and yellow.
10. Choose the right font color for your website
Traditionally, black text on a white background is considered to be the color. If the black font looks too sharp (especially when the monitor is bright), you can use blue or dark gray.
But try to avoid bright, flashy combinations like red text on a blue background.
To avoid users' eyes getting tired, the background should be pleasant and neutral. And accents should be placed only on individual elements - links or headings.
11. Use auxiliary tools
For example, Colorspire.
Tips for choosing primary website colors_Colorspire
It will allow you to test and evaluate color combinations quickly and easily.
Thanks to it, you will find the right combination and save time.
Colorspire not to your liking? Then check out the selection of other similar tools below.
12. Study your competitors' websites
Opponents can teach you a lot. We recommend visiting at least 3 resources that compete with you and evaluating their color palette.
Look at what website color they use.
Next, decide what exactly you want:
to stand out from the rest, to move in the opposite direction;
use a similar color scheme, standard, classic.
If your goal is to create a unique brand that will stand out from the rest, then choose the first path.
13. Compare several different color schemes
We do not recommend settling on the first color scheme you come up with. More often than not, this strategy turns out to be wrong.
Instead, create 3-4 different color schemes and compare them with each other. Ask your business partners or colleagues for help. Try to understand what works and what doesn’t. Then gradually reduce the options until you are left with the best color for the site.
Read also!
"Website design development: from choosing a style to getting a layout"
Read more
You don't have to be a genius artist to come up with a good color scheme. The key is to understand the psychology of shades and the emotions associated with them.
It is important to have at least a general idea of the 60-30-10 rule, as well as how the color wheel works. Let your imagination run wild, experiment, and the optimal combination will certainly be found.
By establishing an emotional connection with your users, you will not only prevent them from leaving your site, but also increase the time they spend on it. This means you will increase conversion. Ultimately, all of this will have a significant positive impact on your business.
Choose analogous, similar (located next to each other) or complementary (located opposite each other) shades.
13 Tips for Choosing Primary Website Colors
Source: shutterstock.com
Options for combining analogous colors us companies board of directors email list are blue and green, red and orange.
Examples of combinations of complementary colors are orange and green, purple and yellow.
10. Choose the right font color for your website
Traditionally, black text on a white background is considered to be the color. If the black font looks too sharp (especially when the monitor is bright), you can use blue or dark gray.
But try to avoid bright, flashy combinations like red text on a blue background.
To avoid users' eyes getting tired, the background should be pleasant and neutral. And accents should be placed only on individual elements - links or headings.
11. Use auxiliary tools
For example, Colorspire.
Tips for choosing primary website colors_Colorspire
It will allow you to test and evaluate color combinations quickly and easily.
Thanks to it, you will find the right combination and save time.
Colorspire not to your liking? Then check out the selection of other similar tools below.
12. Study your competitors' websites
Opponents can teach you a lot. We recommend visiting at least 3 resources that compete with you and evaluating their color palette.
Look at what website color they use.
Next, decide what exactly you want:
to stand out from the rest, to move in the opposite direction;
use a similar color scheme, standard, classic.
If your goal is to create a unique brand that will stand out from the rest, then choose the first path.
13. Compare several different color schemes
We do not recommend settling on the first color scheme you come up with. More often than not, this strategy turns out to be wrong.
Instead, create 3-4 different color schemes and compare them with each other. Ask your business partners or colleagues for help. Try to understand what works and what doesn’t. Then gradually reduce the options until you are left with the best color for the site.
Read also!
"Website design development: from choosing a style to getting a layout"
Read more
You don't have to be a genius artist to come up with a good color scheme. The key is to understand the psychology of shades and the emotions associated with them.
It is important to have at least a general idea of the 60-30-10 rule, as well as how the color wheel works. Let your imagination run wild, experiment, and the optimal combination will certainly be found.
By establishing an emotional connection with your users, you will not only prevent them from leaving your site, but also increase the time they spend on it. This means you will increase conversion. Ultimately, all of this will have a significant positive impact on your business.