Email marketing strategy To
Posted: Sun Feb 02, 2025 8:58 am
However, it is difficult to identify this point in time using email marketing alone. Rather, it is necessary to have a complete picture of the lead in mind and to know all of their actions in the buyer's journey. When did they look at which social media posts, when did they look at which blog articles and when did they look at the price list on our homepage. All of these questions are extremely important.
In order to track all of this, it is important that email marketing is integrated into the overall online marketing. Stand-alone solutions are not very effective here. Only if I see what other actions the interested party or lead I am writing to by email is carrying out on my website, blog or social media channels - and only if I really turn the interested party into a qualified lead in the first step via CTA/form - only then can I lead their buyer's journey to success, i.e. my sales.
A good email marketing agency would therefore suggest an integrated solution - email marketing integrated into the entire online marketing. The result of this is most likely a higher conversion rate at the lead-customer interface. Precisely because you can see the entire buyer's journey of the lead and "take action" at the right time. The agency would also suggest only approaching qualified leads, i.e. those who have already clicked on a CTA including a stored form.
In order to track all of this, it is important that email marketing is integrated into the overall online marketing. Stand-alone solutions are not very effective here. Only if I see what other actions the interested party or lead I am writing to by email is carrying out on my website, blog or social media channels - and only if I really turn the interested party into a qualified lead in the first step via CTA/form - only then can I lead their buyer's journey to success, i.e. my sales.
A good email marketing agency would therefore suggest an integrated solution - email marketing integrated into the entire online marketing. The result of this is most likely a higher conversion rate at the lead-customer interface. Precisely because you can see the entire buyer's journey of the lead and "take action" at the right time. The agency would also suggest only approaching qualified leads, i.e. those who have already clicked on a CTA including a stored form.