Are you still sending traditional newsletters to your mailing list and are surprised that you are not getting enough positive feedback? Then it's time to focus on email marketing automation instead of boring your (potential) customers with impersonal mass emails.
Following the systematic principle of marketing automation, you can send personalized and needs-oriented emails to the right recipients at exactly the right time - and save time!
What you can expect:
Email automation vs. newsletter distribution
What is email marketing automation?
How automated email marketing works
Examples of Email Marketing Automation
What you can achieve with email automation
tools for your email marketing
Conclusion
What is the difference between email automation austria phone number data and classic newsletter distribution?
If you ask entrepreneurs how important they are to their email marketing , you often get answers like: “You mean, do I send newsletters ?” Followed by: “I prefer to concentrate on new customers, newsletters are only for existing customers.”
Wrong thought.
While there is a general consensus that entrepreneurs should build an email list, such a list is not a free pass for a uniform mass email to all of your email contacts regardless of their interests.
What is the difference between email automation and classic newsletter distribution?
email automation
includes all communication measures that are initiated according to behavior-based criteria via the medium of e-mail and encourage potential customers to respond.
classic newsletters
inform all email contacts about news/promotions at the same time without the need for a call to action.
When it comes to retaining existing customers and converting leads into paying customers, you need to be much more subtle. Your emails can certainly be in the form of a newsletter, but they should be personalized and sent according to needs and offer real added value.
The advantage of automated emails is that they have about twice the opening and click rates compared to conventional newsletters . The reason for this is obvious: so-called trigger emails or lifecycle emails , which correspond to the current needs of the respective recipients, are rarely inconvenient.
In addition, email marketing automation is impressive due to its efficiency. Once set up and, if necessary, optimized through A/B testing , the campaign is practically a self-runner. So it's high time to put email automation on your company agenda.