Of course, there is no general answer to the question of which lead magnet is suitable for your target group . After all, the needs of your target group depend on the industry. However, you will get some initial clues if you put yourself in the shoes of your users or your buyer personas .
Ask yourself:
What topic interests my target group?
How can you put together a compact solution to their problem?
How can you offer them value?
Attract customers with the right lead magnet
Awaken the curiosity of your prospects with an attractive lead magnet. | ©Shutterstock
You don't have to write scientific papers on the subject of sweden phone number data increasing sales or customer acquisition. On the contrary, less is actually more here! Your prospects don't have time to read pages and pages and you don't have time for extensive content production.
Think of easy-to-read infographics , a snappy explanatory video , helpful recommendations, clear checklists and the like. Your visitors want to consume immediately, so serve them results!
What lead magnets are there?
Basically, you can differentiate between passive and interactive lead magnets . Do you want to offer your prospects easily digestible content that strengthens their trust in your brand? Or do you perhaps want to challenge them a little and increase their engagement? Then, for example, a quiz, a self-test on a specialist topic or an interactive video course would be your choice for a lead magnet.
3 Examples for Your Lead Magnet
Whichever lead magnet you choose, it should ideally promote these three components of your marketing strategy:
lead generation
customer loyalty
branding
For a first impression of attractive freebies for your content marketing, you can take a look at the following lead magnet examples .
white paper
In online marketing, a white paper is a collection of tips and recommendations on a specific topic . As a small, free guide, it is intended to offer your potential customers added value in terms of content.
checklist
Have you thought of everything? You probably know the feeling: For example, you want to create a large campaign, boost lead generation or even restructure the entire company . But have you really thought of every detail that contributes to success? A checklist can show you and your prospects the most important milestones.