The opening rate describes the percentage of recipients who have opened
Posted: Sun Feb 02, 2025 8:05 am
In the lead nurturing process , your primary goal is to convert prospects first into leads and then into customers. Lead nurturing emails or marketing automation are the tools you use to guide leads through the process. However, if they don't read your emails, don't click on your CTAs or - in the worst case - unsubscribe from your mailing list, you'll lose potential customers. And to prevent that from happening, you should definitely take a look at these metrics in the future.
open rate
an email that has been sent. The calculation gambling data switzerland can be based on both the total number of emails and the emails that have been delivered. You can also either take all openings into account or count each recipient only once. The latter gives you the unique opening rate. The emails that perform best can then be used as an example for all your other emails. For example, did you address your recipients personally or trigger particular emotions? Find patterns and learn from them.
click rate
Similar to the open rate, the click rate indicates the percentage of recipients who clicked on one or more links in the email sent. Like the open rate, the click rate can refer to all clicks or to recipients who made at least one click. This allows you to make a statement about whether the content offered in your campaign is suitable for your persona in each phase of the process. The higher the rate, the better your content is received. The worse the rate, the more you need to work on your content. If product-oriented content such as free demos are not well received, you should try top-of-the-funnel offers such as white papers or blog posts. If these are not clicked on, your persona may already be ready for product-oriented content.
open rate
an email that has been sent. The calculation gambling data switzerland can be based on both the total number of emails and the emails that have been delivered. You can also either take all openings into account or count each recipient only once. The latter gives you the unique opening rate. The emails that perform best can then be used as an example for all your other emails. For example, did you address your recipients personally or trigger particular emotions? Find patterns and learn from them.
click rate
Similar to the open rate, the click rate indicates the percentage of recipients who clicked on one or more links in the email sent. Like the open rate, the click rate can refer to all clicks or to recipients who made at least one click. This allows you to make a statement about whether the content offered in your campaign is suitable for your persona in each phase of the process. The higher the rate, the better your content is received. The worse the rate, the more you need to work on your content. If product-oriented content such as free demos are not well received, you should try top-of-the-funnel offers such as white papers or blog posts. If these are not clicked on, your persona may already be ready for product-oriented content.