The term wireframe refers to the rough sketch of ideas that represents the basic structure of your content and its functionality. It forms your basic framework, consisting of lines and empty boxes.
Later, you will further develop the wireframe in the form of a mockup with visual elements such as text and images until you can finally create interactive prototypes of your site.
4. Plan your content strategy
When strategically planning your content, you should be clear about your topics and the appropriate content formats . To do this, use your buyer persona to consider which topics appeal to them most and which formats they prefer. From a technical point of view, you should also consider the impact your content has on the performance of your website and therefore on SEO.
When choosing your content and its formats, the amount of text and your wording also play an important role. For example, a website for a games paradise for primary school children needs to be equipped with images, illustrations and videos and only needs to contain short texts. For an informative blog that is addressed to middle-aged people, texts play a completely different role.
In addition, you should use trust-building elements such as seals and awards where appropriate and make them clearly visible to users.
You can find out how to develop a content marketing strategy from scratch in this blog article .
5. Choose a suitable CMS
The next step is to consider which content management system (CMS) you want to use to create and manage your website. For example, we switched our website to the HubSpot CMS . We explain why we did this with 5 reasons in this blog article .
First of all, let us clarify the question:
Why do you need a CMS?
A content management system (CMS) includes all software belize phone number data products with which you can create, edit, publish and manage web content such as text, images and graphics.
What requirements do you have for your CMS? The different systems offer a wide range of options. Some of them require a certain amount of programming know-how, while others are easy to use even with little knowledge.
The easiest option is to use a modular system, such as Jimdo, which can be set up with just a few clicks. The disadvantage of this is that your website cannot be very extensive and you have hardly any customization options. The advantage of modular systems, however, is that you do not have to worry about system administration, which in turn reduces effort and running costs.
Most content management systems provide a user interface on which the website can be adapted directly and expanded through programming if necessary. Popular CMS systems on the German market are WordPress, Typo3 and Contao. All of these systems are free, platform-independent and only require a common browser to access the backend. However, there are small differences in how the systems work and not every system is suitable for every purpose.
Weigh the pros and cons of different content management systems in relation to the goals you want to achieve with your website.