The politician is also a brand
Posted: Sat Feb 01, 2025 10:50 am
It is interesting to note that the subject of the European Union was not really touched upon in either the trial or the four-way competition. This is understandable, because how can one explain to German voters why billions of euros are being transferred to Italy or Greece? So it is better to simply ignore the subject.
And then the facial expressions. Here is Armin Laschet, always smiling, but this does not add any credibility. There is the sour-faced Olaf Scholz, with an expression as if he had just come from a funeral. Never a singapore rcs data laugh or a smile. Do the Germans really want a chancellor who cannot laugh? And finally the arrogant Annalena Baerbock, who, like a schoolmaster, stares at the person opposite her or simply looks into the air - where she may be gathering her green ideas - and struggles to find coherent sentences. And all three were involved in scandals that no one talks about in the federal election shows.
According to the marketing dictionary, the term brand stands for all the characteristics that distinguish objects associated with the brand name from competing objects with other brand names. The object can also be a politician. You either love him or you don't. You believe him or you don't believe him. As a result, you either vote for him or you don't. Trust, respect and convincing dossier knowledge are important and are part of his potential. Since none of the current candidates for chancellor are convincing, a party is elected. Or no election is held at all. Because the frustration with Merkel's policies (migration, the environment and much more) is great. The population feels let down. Should the CDU/CSU be punished for this? This will probably happen at the ballot box at the end of September.
And then the facial expressions. Here is Armin Laschet, always smiling, but this does not add any credibility. There is the sour-faced Olaf Scholz, with an expression as if he had just come from a funeral. Never a singapore rcs data laugh or a smile. Do the Germans really want a chancellor who cannot laugh? And finally the arrogant Annalena Baerbock, who, like a schoolmaster, stares at the person opposite her or simply looks into the air - where she may be gathering her green ideas - and struggles to find coherent sentences. And all three were involved in scandals that no one talks about in the federal election shows.
According to the marketing dictionary, the term brand stands for all the characteristics that distinguish objects associated with the brand name from competing objects with other brand names. The object can also be a politician. You either love him or you don't. You believe him or you don't believe him. As a result, you either vote for him or you don't. Trust, respect and convincing dossier knowledge are important and are part of his potential. Since none of the current candidates for chancellor are convincing, a party is elected. Or no election is held at all. Because the frustration with Merkel's policies (migration, the environment and much more) is great. The population feels let down. Should the CDU/CSU be punished for this? This will probably happen at the ballot box at the end of September.