Those are the basics
Posted: Sat Feb 01, 2025 10:12 am
So how can brands use the metaverse for their own ends?
It is best to follow the four Ps of marketing in the metaverse:
Place: Even when we say today that we "go" online or "visit" a website, we don't really mean that we are actually going to a specific place. This will fundamentally change with the metaverse: the metaverse will have its own "spatial logic", even though it only exists virtually. So it is not just a new channel in the marketing mix, but rather feels like it morocco rcs data consists of many "real" places. The question for brands is: in which "places" in the metaverse do they need to be present? Where can they really create value for their customers and prospects?
Population: When we use an app or visit a website today, we rarely ask ourselves how many other users are also "here". In the metaverse, it will be the exact opposite: it lives from the community. This means that, unlike "normal" digital channels, it only brings added value to visitors if there are other people or actors there with whom they can interact in real time. The question for brands is therefore: in which population of the metaverse can they become relevant and how?
Products: The metaverse will become a place where people own digital things that they have created or bought there themselves: their own digital images - also known as "synthetic people" -, clothes and accessories, art, tickets to digital experiences, and so on. The resulting question for brands: Which of their products will people want to create, buy or sell there.
It is best to follow the four Ps of marketing in the metaverse:
Place: Even when we say today that we "go" online or "visit" a website, we don't really mean that we are actually going to a specific place. This will fundamentally change with the metaverse: the metaverse will have its own "spatial logic", even though it only exists virtually. So it is not just a new channel in the marketing mix, but rather feels like it morocco rcs data consists of many "real" places. The question for brands is: in which "places" in the metaverse do they need to be present? Where can they really create value for their customers and prospects?
Population: When we use an app or visit a website today, we rarely ask ourselves how many other users are also "here". In the metaverse, it will be the exact opposite: it lives from the community. This means that, unlike "normal" digital channels, it only brings added value to visitors if there are other people or actors there with whom they can interact in real time. The question for brands is therefore: in which population of the metaverse can they become relevant and how?
Products: The metaverse will become a place where people own digital things that they have created or bought there themselves: their own digital images - also known as "synthetic people" -, clothes and accessories, art, tickets to digital experiences, and so on. The resulting question for brands: Which of their products will people want to create, buy or sell there.