Limited promotion or while stocks last: choose the best one!
Posted: Thu Jan 30, 2025 5:39 am
“Limited time or while stocks last”: you’ve probably read this phrase or something similar, right? What if we told you that you can use just one of these conditions or combine the sense of urgency with the opportunity to free up storage in your warehouses?
In this post, we will introduce each of the concepts separately: limited-time offers and promotions related to product availability in stock . In addition, we will also show you how to work them together and the advantages and disadvantages of each. Come with us!
What is a limited time promotion and how does it work?
It is basically an offer that lasts for a short sri lanka number dataset of time. Through this special condition, the entrepreneur awakens a sense of urgency in customers, who tend to feel more inclined to buy a product or service before the price increases again.
One example is Amazon's strategy, which draws attention to offers on the homepage and, in some cases, places a timer to show how long the special offer will last. In addition, the company also places the old price next to the ad, so that the consumer understands that they will actually save money if they close the purchase right away.
The entrepreneur can choose whether to publicize the offer in advance or opt for the surprise factor. For small businesses, the first option is probably better — after all, these entrepreneurs do not have a large flow of visitors to their website or physical location. If everything is done at the last minute, there is a risk that few people will check out the attraction.
What are the advantages and disadvantages?
First, let's look at the advantages:
increased sales and revenue generation, if the offers are truly advantageous;
possibility of testing some mental triggers , persuasion techniques based on feelings such as scarcity and urgency;
ability to attract new customers ;
loyalty of existing consumers , who may return to buy products from the company and keep it on their radar for the coming months;
generating engagement with the brand.
The disadvantages, however, are related to the consequences of poor planning. If promotions are not announced on an organized schedule, for example, they tend to go unnoticed by consumers.
Another problem is when offers are not considered attractive enough. If the reduction in price of a highly sought-after product is minimal (say, R$5), the company runs the risk of selling little and compromising its reputation with customers .
What are the while stocks last promotions?
While limited-time offers set a countdown until the special condition ends, promotions that draw attention to the duration of stock do not have this characteristic. However, from the entrepreneur's point of view, the objective is similar: to sell a large quantity of products in a short period of time.
In this situation, the company wants to sell all of its stock of certain products. There are several reasons for this: the need to sell products that are close to the end of their shelf life, the opportunity to generate revenue during a seasonal period, or simply the desire to shake up the company by creating a special deal.
In this post, we will introduce each of the concepts separately: limited-time offers and promotions related to product availability in stock . In addition, we will also show you how to work them together and the advantages and disadvantages of each. Come with us!
What is a limited time promotion and how does it work?
It is basically an offer that lasts for a short sri lanka number dataset of time. Through this special condition, the entrepreneur awakens a sense of urgency in customers, who tend to feel more inclined to buy a product or service before the price increases again.
One example is Amazon's strategy, which draws attention to offers on the homepage and, in some cases, places a timer to show how long the special offer will last. In addition, the company also places the old price next to the ad, so that the consumer understands that they will actually save money if they close the purchase right away.
The entrepreneur can choose whether to publicize the offer in advance or opt for the surprise factor. For small businesses, the first option is probably better — after all, these entrepreneurs do not have a large flow of visitors to their website or physical location. If everything is done at the last minute, there is a risk that few people will check out the attraction.
What are the advantages and disadvantages?
First, let's look at the advantages:
increased sales and revenue generation, if the offers are truly advantageous;
possibility of testing some mental triggers , persuasion techniques based on feelings such as scarcity and urgency;
ability to attract new customers ;
loyalty of existing consumers , who may return to buy products from the company and keep it on their radar for the coming months;
generating engagement with the brand.
The disadvantages, however, are related to the consequences of poor planning. If promotions are not announced on an organized schedule, for example, they tend to go unnoticed by consumers.
Another problem is when offers are not considered attractive enough. If the reduction in price of a highly sought-after product is minimal (say, R$5), the company runs the risk of selling little and compromising its reputation with customers .
What are the while stocks last promotions?
While limited-time offers set a countdown until the special condition ends, promotions that draw attention to the duration of stock do not have this characteristic. However, from the entrepreneur's point of view, the objective is similar: to sell a large quantity of products in a short period of time.
In this situation, the company wants to sell all of its stock of certain products. There are several reasons for this: the need to sell products that are close to the end of their shelf life, the opportunity to generate revenue during a seasonal period, or simply the desire to shake up the company by creating a special deal.