Video is the most engaging content on Facebook. As many as one in five posts on the largest and most active pages is a video. You’re certainly already tapping into the potential of video on your page. But you can do even more by creating video-based audiences and capturing leads based on video views.
measuring?
Content Marketing and SEO
Brand Image and PR
Social media marketing
Is it worth measuring all marketing metrics?
What is worth focusing on?
What to measure in marketing?
When you run marketing campaigns, choosing the right metrics is key. They netherlands rcs data allow you to understand whether your campaigns are effective and where it is worth investing more time and budget. This allows you to assess the effectiveness of your activities.
The problem is that not all data is equally valuable – some metrics may look good on the reports, but they won’t tell you whether you’re actually achieving your goals. That’s why it’s so important to focus on the metrics that actually impact your business.
The most important of them are:
Is it worth using video on Facebook?
If content is king, then the jewel in its crown is video.
A good few years ago, the marketing world was literally blown away by the possibilities of videos, and their role has only expanded since then.
Every day, videos are viewed 8 billion times on Facebook! On the largest fan pages, videos make up as much as 20% of all content.
No wonder, because it is video posts that activate the audience the most. Effective action on Facebook must therefore include video. Not only in terms of content, but also audiences based on video views in ads - and we will deal with them today.
Video-Based Facebook Audiences
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